Training Course
Mastering Media Monitoring with AI and Data Analytics
“Equip your analysts with future-ready monitoring skills — across any platform, using the best of human insight and AI.” Smart Monitoring | Crisis Analysis | Virality Tracking | Generative AI | Credible Reporting
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🌍 Why This Matters
📢 News breaks faster than ever — across broadcast, digital, and social.
⚠️ Fake news, covert amplification, and misinformation threaten credibility.
🚀 Virality & youth trends emerge overnight, shaping perception.
🏛️ Regulators, governments, and corporates need defensible evidence for decisions.
🎯 This Course Prepares Analysts To:
📊 Measure the impact of announcements on media & public sentiment.
📈 Track virality and amplification across platforms.
🛡️ Assess crisis severity and deliver structured reports.
🕵️ Detect fake news and misinformation early.
⚖️ Balance quantitative metrics with qualitative insights (themes, sentiment, emotions).
🤖 Use AI responsibly to scale monitoring without losing human oversight.
🧩 Core Modules
📺 Understanding Platforms — Broadcast, social, community, audio, Q&A… when to use what.
🔍 Search & Filtering — Getting the right data, fast.
🚨 Fake News & Virality — Spotting manipulation, tracking cascades.
📊 Quantitative Analytics — Share of voice, engagement, ROI for PR/Comms/Marketing.
🧠 Qualitative Analytics — Themes, sentiment, opinion, emotion tracking.
🌟 Influencer & Impact Analysis — Who matters, how announcements resonate.
🛡️ Crisis Monitoring & Severity Assessment — Early warnings, escalation, structured reporting.
📈 Reporting & Visualization — Excel, Canva/Datawrapper visuals, Dashboards, AI-drafted insights.
🔮 Advanced AI (optional) — Predictive analysis, clustering, scenario simulation.
🏆 Capstone Project — A realistic case: misinformation → virality → impact → crisis → executive-grade report.
🚀 Skill Upgrade & Career Impact
📚 Upgrade Skills: Master modern data analytics, AI-powered monitoring, and balanced quantitative + qualitative insights.
🌐 Adapt to Media Dynamics: Track fast-changing narratives, detect misinformation early, and produce defensible reports.
📈 Career Growth: Open new opportunities in PR, communications, strategic intelligence, and data-driven leadership.
⚙️ Delivery Model
📅 1 week | 5+ participants per organisation
⏱️ Daily sessions (60–90 mins) with guided practice
📝 Hands-on exercises tied to real monitoring tasks
🔄 Blended learning: apply concepts directly in daily workflows
💡 Immediate feedback from analysts & AI/tool builders
🎯 Tangible Outcomes
🔄 Reliable monitoring workflows — repeatable, defensible, platform-independent.
🎯 Analysts skilled in both PR metrics & qualitative insights.
🚨 Ability to detect fake news & virality quickly.
🛡️ Structured crisis severity assessment & reporting.
📊 Reporting skills using Excel, ChatGPT, Canva, Datawrapper, or specialized tools.
🌍 A future-ready team that keeps pace with today’s media trends and tomorrow’s unknowns.
Delivered by Locus Elite, UAE-based leader in media monitoring & AI analytics for over a decade.
“We don’t just teach tools — we build repeatable workflows that stand up to scrutiny.”
Ready to be the team that cuts through the noise?
Let’s connect to sharpen your team’s insight advantage:
✅ Accelerate your team’s intelligence capabilities across media, compliance, and communications.
✅ Equip your organization with hands-on monitoring skills — not passive awareness.
✅ Sharpen decision-making with real-time insights, AI-powered analysis, and high-signal reporting.
✅ Support your transformation with a course designed for action — not just information.