Introducing Trends — The New Intelligence Layer Inside Locus Elite’s Media Listening

At Locus Elite, we’re thrilled to unveil Trends, a powerful new feature that transforms your media monitoring into real-time intelligence. With Trends, you can instantly see what’s rising, what’s resonating, and what’s shaping the public conversation across news, social media, and YouTube.

Why Trends Matters ?

Every week, your monitored topics may gather hundreds of news articles and thousands of social posts. Manually scanning through all that content is nearly impossible.
Trends converts this overwhelming volume into clear, actionable insights — helping you focus on what truly matters.

With a single glance, you can now identify:

🔝 The top stories dominating your narrative
💬 The most active topics on social media
💡 The key themes driving public perception
👥 The people, institutions, and events appearing most often
📈 The most influential posts, ranked by engagement tiers
❤️ The sentiment shifts across themes and conversations

Whether you’re an executive looking for high-level visibility or an analyst diving deep into data, Trends gives you speed, clarity, and structure.

1. Top Stories / Headlines (News)
Identify the most frequently appearing stories in your coverage.
Locus Elite automatically:

🗂️ Groups related articles
🏷️ Labels each story with a short summary
📊 Displays its share of overall coverage
📤 You can also view sample articles, export them to Excel, or take a Screenshot for further analysis.

2. Trending Posts (Social Media)

Discover what conversations, hashtags, and discussion lines are gaining traction across social platforms — your social equivalent of “Top Stories.”
Instantly see what the public is talking about and how those conversations evolve.

3. Trending Stories & Trending Topics (Social Media)

Explore a live carousel of the most influential posts — ranked by engagement tiers:

10K+, 100K+, 500K+, and 1M+ 
Trends surfaces the most engaging content from across the social web, giving you a clear view of what’s truly driving attention.

4. Top Themes (News & Social Media)

Get to the heart of coverage with Top Themes — the underlying ideas shaping the narrative.
You can explore:

🏆 Top themes overall
🎭 Themes by sentiment (favorable, neutral, critical)
📤 Export theme data for deeper analysis
📣 Perfect for understanding the tone and direction of public conversations.

5. Trending People, Entities & Events

Find out who and what are most visible across your monitored topics.
From executives and brands to institutions and events, this feature helps track leadership visibility, brand prominence, and narrative shifts over time.

🧭 How to Access Trends

Getting started is simple:

STEP 1: Go to Media Listening inside your Locus Elite platform

STEP 2: Click Queries in the left-hand menu

STEP 3: Select any of your existing search queries

STEP 4:Open the Trends tab

That’s it — you’re now seeing the pulse of the conversation in real time.

💡 What Trends Delivers as a Whole

Trends turns routine monitoring into pattern-based intelligence.

Instead of reading every article and post, you’ll instantly understand:

🔍 What’s leading the narrative
🌱 What’s emerging or fading
⭐ Which posts and stories hold the most influence
🎨 Which themes are shaping perception
👀 Who’s gaining visibility
📈 How sentiment is shifting

In short, Trends gives your team a panoramic view of your media landscape — fast, intelligent, and actionable.