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From time to time, we’re asked why Locus Elite may display fewer posts on certain platforms compared to others.It’s a fair question — and the answer goes to the heart of how we think about intelligence, quality, and trust.&nbsp;<h3>🌐 A Broader View of the Media Landscape</h3>Locus Elite monitors a vast media ecosystem. Our coverage spans traditional news outlets 📰, social media platforms, and emerging digital channels. In aggregate, our visibility is broad and deep.However, differences can emerge when looking at individual platforms — particularly those heavily impacted by spam, recycled content, and engagement farming.<h3>&nbsp;⚠️ The Problem With Raw Volume</h3>Many platforms today are flooded with:🤖 Automated or bot-driven posts 🔁 Duplicated or lightly reworded content 🎣 Clickbait designed solely to generate engagement 🧪 Fake or coordinated activity intended to inflate visibility While this content increases volume, it does not increase insight. For decision-makers, inflated numbers often mean wasted time, misleading signals, and poorer analysis.<h3>&nbsp;⭐ Our Philosophy: Quality Over Quantity</h3>At Locus Elite, we deliberately remove low-quality posts, spam, and fake activity from our datasets.<h3>Why? ✅ Because our goal is not to show more content — it’s to show better content.&nbsp;</h3>Every post you see has passed filters designed to surface genuine conversation, authentic engagement, and meaningful signals. This ensures that clients are not forced to scroll through noise 🔇 to find what actually matters.<h3>🤖 Better Data Leads to Better Analysis</h3>This approach is especially critical for AI-driven analysis. When models are trained on inflated, low-quality data, their outputs become less accurate and less reliable. By prioritizing authenticity and relevance, we ensure that our insights reflect real-world dynamics — not artificial amplification.<h3>📰 The Same Standard Applies to News</h3>Our philosophy extends beyond social media. In news coverage, we do not include content mills or zero-readership sites created solely to inflate article counts. Instead, we track legitimate outlets with real audiences and real influence.This means fewer headlines — but far more meaningful ones.<h3>🧠 Rethinking How Intelligence Is Measured </h3>Comparing platforms purely on volume is an easy shortcut. But serious intelligence isn’t measured by how much content exists — it’s measured by how much insight it provides.At Locus Elite, every number you see represents:✔️ Real content ✔️ Real people ✔️ Real impact That’s not a limitation. It’s a deliberate choice — and a competitive advantage 💡.

Why Locus Elite Sometimes Shows Fewer Posts — and Why That’s a Strength

We’re proud to announce one of the most powerful intelligence capabilities ever added to Locus Elite — Impact Tracker, a real-time engine that reveals how fast a topic is spreading, when it peaks, and how long its influence lasts across news and social media.Designed for PR, Communications, Government Affairs, Crisis Response, and Reputation teams, Impact Tracker provides instant visibility into the size, speed, and influence of any rising narrative. Insights that previously required hours of manual work now appear within minutes.<figure id="figure-cokmndavramj18ku8j" class=""><img id="cokmndavramj18ku8j" src="https://cdn.durable.co/blocks/15siKRuFu5CTPEZrRNPbhzfe664bcyX83QAmdAzfQuPbPyzOi7MuzsrXcth7ptZ0.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/15siKRuFu5CTPEZrRNPbhzfe664bcyX83QAmdAzfQuPbPyzOi7MuzsrXcth7ptZ0.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>⭐ What Impact Tracker Does</h3>Impact Tracker continuously measures the growth, momentum, and decay of attention around any monitored topic. It works across every content type captured by Locus Elite — posts, articles, videos, comments, images, and more.With immediate clarity, you can understand:<ul><li>When online activity first began</li><li>When the conversation peaked</li><li>How fast interest is rising</li><li>How long public attention lasts before fading</li><li>How viral or influential the topic is (0–100 score)</li><li>Which moments require urgent action </li></ul>This equips your team to detect emerging issues early, quantify escalation, and make confident, data-backed communication decisions.<h3>🧭 How to Access &amp; Use Impact Tracker</h3>Getting started with Impact Tracker is simple:STEP 1: Navigate to the “More” option within the main menu. STEP 2: Select Media Listening from the list. STEP 3: Choose Impact Tracker from the dropdown menu. STEP 4: Pick any of your existing search queries and select a date range of your choice.Impact Tracker will instantly analyse that dataset and display the topic’s impact, momentum, and Virality Score, giving you a real-time understanding of how the narrative is evolving.<figure id="figure-bueglikfkrmj19rgzk"><img id="bueglikfkrmj19rgzk" src="https://cdn.durable.co/blocks/1aHKGMDlIUB2OTWvSjqlq1uqXv3QP6FtW8w1ZGfZOGfheWd7zzAR3z6l1sYfMg1Z.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 30% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionX="30%" data-positionY="50%" data-fullWidth="false"/></figure><h3>📊 Key Metrics You’ll See Inside Impact Tracker</h3>Impact Tracker introduces a suite of high-value indicators that help you grasp both the scale and the velocity of any narrative:✔️Virality Score (0–100) Real-time measurement of intensity and momentum in the last 24 hours.✔️Total Posts Overall volume across platforms.✔️Average Growth Rate (%) A metric showing how quickly conversations are increasing.✔️Peak Momentum Exact moment when the narrative reached its highest activity point.✔️Virality Half-Life How long it takes for attention to drop by 50% — a powerful indicator of story longevity.✔️Impressions &amp; Engagement Estimates A sense of potential exposure and interaction levels.✔️Average Post Velocity Posts per minute or hour, signalling the pace of content creation.✔️Original-to-Total Ratio Reveals how organic, amplified, or coordinated the narrative might be.With these insights, teams can interpret not just what is happening, but how fast, how big, and how influential the narrative has become.<figure id="figure-bmob7hkvobmj19q93c"><img id="bmob7hkvobmj19q93c" src="https://cdn.durable.co/blocks/bbNOI6BhafM8ug02HZreXlAY170I24JDJGWgvIjxQO8ord93aDsb0801uY5VGMtt.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/bbNOI6BhafM8ug02HZreXlAY170I24JDJGWgvIjxQO8ord93aDsb0801uY5VGMtt.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>🛡️ Why Impact Tracker Matters for PR, Communications &amp; Crisis Teams</h3>Impact Tracker helps organisations stay ahead of rapidly changing information environments by providing:✔️Early Warning Signals Spot fast-rising issues before they escalate.✔️Crisis Momentum Tracking Understand whether a crisis is accelerating, stabilising, or fading — essential for precise timing of public statements or interventions.✔️Campaign Performance Analysis Measure how far your campaign travelled and when it resonated most with audiences.✔️Narrative &amp; Reputation Defense Detect misinformation spikes, sudden engagement bursts, or coordinated narrative pushes.✔️ Data-Backed Decision-Making Move away from guesswork with real-time virality and momentum metrics drawn directly from your full dataset.

Meet Impact Tracker: The Engine That Reveals How Narratives Rise, Peak & Evolve

We’re excited to unveil one of the most significant advancements ever released on Locus Elite — Ask Weaver, an intelligent conversational analysis engine that allows you to chat directly with your data.This breakthrough marks a major shift in how organisations explore insights, interpret narratives, and respond to fast-evolving information landscapes.<figure id="figure-wxw7tt8ugpmj11oyyn"><img id="wxw7tt8ugpmj11oyyn" src="https://cdn.durable.co/blocks/98GUOGewFVO0Iw5MsdF8bWJrRtDWYK8Tc75zbPUJSrcW1YcaXKJBaKYPRPtXruqB.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/98GUOGewFVO0Iw5MsdF8bWJrRtDWYK8Tc75zbPUJSrcW1YcaXKJBaKYPRPtXruqB.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><h3>💬 Analyse Your Data by Simply Asking Questions</h3>For the first time, you can explore any of your search-query datasets — news articles, social media posts, digital conversations, and more — by using natural language questions.❌ No Boolean strings. ❌ No complex dashboards. ✔️ Just ask, and Ask Weaver instantly understands what you’re looking for.Because it relies exclusively on your existing Locus Elite datasets, you can trust that every insight is:✔️ Relevant ✔️ Accurate ✔️ Fully traceableIt’s an entirely new, intuitive way to unlock the intelligence hidden inside your data.<h3>⚙️ How Ask Weaver Works</h3>Ask Weaver uses your existing search queries as the foundation. It gathers every matching article and post, processes them in real time, and delivers powerful structured insights such as:<ul><li>Thematic summaries</li><li>Sentiment and narrative breakdowns</li><li>Trend patterns</li><li>Country-wise reactions</li><li>Influencer and source mapping</li><li>Side-by-side comparisons</li><li>It also keeps track of the full conversation, allowing you to deepen your analysis step by step.</li></ul>➡️ Every answer is built only from your Locus Elite data ➡️ 100% of all relevant articles and posts are always includedThis brings a new level of reliability, auditability, and analytical confidence.<figure id="figure-r6ezhdjnaumj11sfw0"><img id="r6ezhdjnaumj11sfw0" src="https://cdn.durable.co/blocks/23Hkmyhydqs9drf2XmVyzXFu11vnj1rmvrlPGvAGn2SsXsGEZywwuGG4FWJDGJDj.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 1/1; object-position: 50% 0%;" data-corners="no-rounded" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/23Hkmyhydqs9drf2XmVyzXFu11vnj1rmvrlPGvAGn2SsXsGEZywwuGG4FWJDGJDj.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 0%;"></figure><h3>🧭 How to Access &amp; Use Ask Weaver</h3>Getting started is simple:STEP 1: Go to “More” in the main navigation menu on the Listening Page. STEP 2: Select Story Weaver from the left-side options panel. STEP 3: Choose Ask Weaver from the dropdown menu. Start analysing immediately — either:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li style="">Select one of your existing queries, or</li><li style="">Start typing your question directly into the search panel.</li></ul></li></ul>Ask Weaver will instantly process your dataset and begin the conversation.<h3>📊 From Quantitative Dashboards to Qualitative Intelligence</h3>Locus Elite has long offered powerful quantitative analytics — charts, volumes, engagements, timelines, geographies, and network graphs.Ask Weaver completes the picture: Qualitative analytics.Now you can explore questions like:<ul><li style="list-style-type: none;" data-mce-style="list-style-type: none;"><ul><li style="">“What were the top themes around this announcement?”</li><li style="">“Summarise international reactions to the Sri Lanka floods.”</li><li style="">“What narratives dominated this issue over the last week?”</li></ul></li></ul>Weaver reads through your entire dataset and responds with clarity and structure, giving you an immediate, holistic understanding.<h3>🗂️ Save, Export &amp; Build Institutional Knowledge</h3>Ask Weaver also enhances operational efficiency by allowing you to:✔️ Save any conversation as a new Search QueryTurn your discoveries into ongoing monitoring streams instantly.✔️ Export insights to Word, PDF, and moreShare results across teams and stakeholders easily.✔️ Access deep analysis without creating dashboardsPerfect for rapid investigations, crisis response, and research workflows.<figure id="figure-i4kw60r49mj12tqqc"><img id="i4kw60r49mj12tqqc" src="https://cdn.durable.co/blocks/109hUYMv25Nrt2KFPNk2E2G4y93FGli912SVIqNBqbxxEibedy8OrLT77MCexs7W.jpg" alt="" title="" class="object-cover bg-gray-100 selected" style="aspect-ratio: 3/2; object-position: 45% 15%;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="45%" data-positiony="15%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/109hUYMv25Nrt2KFPNk2E2G4y93FGli912SVIqNBqbxxEibedy8OrLT77MCexs7W.jpg" data-mce-style="aspect-ratio: 3/2; object-position: 45% 15%;" data-mce-selected="1"></figure> <blockquote><h3>With every question, your organisation builds richer, smarter intelligence.</h3></blockquote>

Unveiling Ask Weaver: The Future of Insight at Your Fingertips

At Locus Elite, we’re thrilled to unveil Trends, a powerful new feature that transforms your media monitoring into real-time intelligence. With Trends, you can instantly see what’s rising, what’s resonating, and what’s shaping the public conversation across news, social media, and YouTube.<figure id="figure-363x5p3egfmhx2w59z"><img id="363x5p3egfmhx2w59z" src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 0%;"></figure> Why Trends Matters ?Every week, your monitored topics may gather hundreds of news articles and thousands of social posts. Manually scanning through all that content is nearly impossible. Trends converts this overwhelming volume into clear, actionable insights — helping you focus on what truly matters.With a single glance, you can now identify:🔝 The top stories dominating your narrative 💬 The most active topics on social media 💡 The key themes driving public perception 👥 The people, institutions, and events appearing most often 📈 The most influential posts, ranked by engagement tiers ❤️ The sentiment shifts across themes and conversations Whether you’re an executive looking for high-level visibility or an analyst diving deep into data, Trends gives you speed, clarity, and structure.<figure id="figure-tksvsntbcdmhvmpcx7"><img id="tksvsntbcdmhvmpcx7" src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: undefined% 15%;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="undefined%" data-positiony="15%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" data-mce-style="aspect-ratio: 3/2; object-position: undefined% 15%;"></figure><figure class="">🌐 Feature Highlights</figure>1. Top Stories / Headlines (News) Identify the most frequently appearing stories in your coverage. Locus Elite automatically:🗂️ Groups related articles 🏷️ Labels each story with a short summary 📊 Displays its share of overall coverage 📤 You can also view sample articles, export them to Excel, or take a Screenshot for further analysis.<figure id="figure-2b1x9hs5imhx2ivky"><img id="2b1x9hs5imhx2ivky" src="https://cdn.durable.co/blocks/13LSR3mKs6XpdjA92N2PKb7K8jLDOrwr4L14UFnyQL20PiGUEeBBVpvsMgSyY44Q.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="1:1" data-caption="Top Stories / Headlines for News" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/13LSR3mKs6XpdjA92N2PKb7K8jLDOrwr4L14UFnyQL20PiGUEeBBVpvsMgSyY44Q.png" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Top Stories / Headlines for News</figcaption></figure>2. Trending Posts (Social Media)Discover what conversations, hashtags, and discussion lines are gaining traction across social platforms — your social equivalent of “Top Stories.” Instantly see what the public is talking about and how those conversations evolve.<figure id="figure-ltipnitejqmhvn0vam" class=""><img id="ltipnitejqmhvn0vam" src="https://cdn.durable.co/blocks/15kki4ktJtUE2QdGnNSLzWBRh0TZmQH9kEcKHIBui6z06eJfiERYwimVKN8iSJ1a.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: 50% 0%;" data-corners="no-rounded" data-aspect="1:1" data-caption="Trending Posts for Social Media" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/15kki4ktJtUE2QdGnNSLzWBRh0TZmQH9kEcKHIBui6z06eJfiERYwimVKN8iSJ1a.png" data-mce-style="aspect-ratio: 1/1; object-position: 50% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Trending Posts for Social Media</figcaption></figure>3. Trending Stories &amp; Trending Topics (Social Media)Explore a live carousel of the most influential posts — ranked by engagement tiers:10K+, 100K+, 500K+, and 1M+&nbsp; Trends surfaces the most engaging content from across the social web, giving you a clear view of what’s truly driving attention.<figure id="figure-pu2borlytimhx2bp7k"><img id="pu2borlytimhx2bp7k" src="https://cdn.durable.co/blocks/2c4hqJAWgWjzdjDwwqj6QLnkx1ZzcC37wNQ9CXjj39UQurLGm800YrEUJU149BEk.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined% 0%;" data-corners="no-rounded" data-aspect="1:1" data-caption="Top Stories / Trending Topics for Social Media" data-positionx="undefined%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2c4hqJAWgWjzdjDwwqj6QLnkx1ZzcC37wNQ9CXjj39UQurLGm800YrEUJU149BEk.png" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Top Stories / Trending Topics for Social Media</figcaption></figure>4. Top Themes (News &amp; Social Media)Get to the heart of coverage with Top Themes — the underlying ideas shaping the narrative. You can explore:🏆 Top themes overall 🎭 Themes by sentiment (favorable, neutral, critical) 📤 Export theme data for deeper analysis 📣 Perfect for understanding the tone and direction of public conversations.<figure id="figure-pbff2nipz3rmhvn4lck" class=""><img id="pbff2nipz3rmhvn4lck" src="https://cdn.durable.co/blocks/17K4ExqYwbpjctnaVgqSfVmtSHmZEbNEc31cLncw01D0eRrrZrwboRHfEuhMEdfn.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Themes" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17K4ExqYwbpjctnaVgqSfVmtSHmZEbNEc31cLncw01D0eRrrZrwboRHfEuhMEdfn.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Themes</figcaption></figure><figure id="figure-c2365x7ubnmhx00in7" class=""><img id="c2365x7ubnmhx00in7" src="https://cdn.durable.co/blocks/31rx16xSY1L6UeNbPMoTVcdTIsWhvvEF9KXY8IcUVzmab4Zd2HDYgG3JDjtdueVR.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 70%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Sentiment" data-positionx="50%" data-positiony="70%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31rx16xSY1L6UeNbPMoTVcdTIsWhvvEF9KXY8IcUVzmab4Zd2HDYgG3JDjtdueVR.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 70%;"><figcaption class="body-normal text-gray-500 mt-2">Sentiment</figcaption></figure>5. Trending People, Entities &amp; EventsFind out who and what are most visible across your monitored topics. From executives and brands to institutions and events, this feature helps track leadership visibility, brand prominence, and narrative shifts over time.<figure id="figure-fyauy2ts68mhvn5pk7"><img id="fyauy2ts68mhvn5pk7" src="https://cdn.durable.co/blocks/1fLIjWM0nLmjhyfFqNioRJfc4FsmQ55yJ4FfAvkQH29frLhkYFq3bQKMySTMzdGV.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Trending People" data-positionx="0%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1fLIjWM0nLmjhyfFqNioRJfc4FsmQ55yJ4FfAvkQH29frLhkYFq3bQKMySTMzdGV.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Trending People</figcaption></figure><figure id="figure-lbkurmb82rmhx04ftv"><img id="lbkurmb82rmhx04ftv" src="https://cdn.durable.co/blocks/96JQml4phCTBoRzmU8zFxJg2hirD16IoTiWekmBYUeTlayOa0tN8ba35QsEzzqmD.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Events &amp; Entities" data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/96JQml4phCTBoRzmU8zFxJg2hirD16IoTiWekmBYUeTlayOa0tN8ba35QsEzzqmD.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Events &amp; Entities</figcaption></figure><h3>🧭 How to Access Trends </h3>Getting started is simple:STEP 1: Go to Media Listening inside your Locus Elite platformSTEP 2: Click Queries in the left-hand menuSTEP 3: Select any of your existing search queriesSTEP 4:Open the Trends tab That’s it — you’re now seeing the pulse of the conversation in real time. <figure id="figure-4068hhomxpmhvw3xw8" class=""><img id="4068hhomxpmhvw3xw8" src="https://cdn.durable.co/blocks/2btARUoBWmiMCnpZEnDK7VYtgbWNvU9aVghJmQyeElhuzsAPbSJSio28FHQg3twj.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Navigate to the Trends tab inside the Media Listening Page " data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2btARUoBWmiMCnpZEnDK7VYtgbWNvU9aVghJmQyeElhuzsAPbSJSio28FHQg3twj.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Navigate to the Trends tab inside the Media Listening Page</figcaption></figure>📺 Watch the full video to experience how Trends transforms your media monitoring into a real-time intelligence hub.<a data-mce-href="https://vimeo.com/1136783152/710a450ede?fl=ip&amp;fe=ec" href="https://vimeo.com/1136783152/710a450ede?fl=ip&amp;fe=ec" title="Locus Elite Trends Overview" target="_blank" rel="noopener">▶️ Watch Now — Locus Elite Trends Overview Video</a><h3>💡 What Trends Delivers as a Whole</h3>Trends turns routine monitoring into pattern-based intelligence. Instead of reading every article and post, you’ll instantly understand:🔍 What’s leading the narrative 🌱 What’s emerging or fading ⭐ Which posts and stories hold the most influence 🎨 Which themes are shaping perception 👀 Who’s gaining visibility 📈 How sentiment is shifting <blockquote>In short, Trends gives your team a panoramic view of your media landscape — fast, intelligent, and actionable.</blockquote>

Introducing Trends — The New Intelligence Layer Inside Locus Elite’s Media Listening

<h3>Unlock Global News Intelligence Across 100+ Influential Media Outlets </h3>In today’s hyperconnected world, media coverage doesn’t stop at borders—and your monitoring tools shouldn’t either. Whether you're a global enterprise, government agency, media analyst, or research lab, real-time access to international news is now mission-critical.Enter Inventus by Locus Elite — a powerful, AI-enriched API that brings global media coverage to your fingertips. <h3>What Is Inventus(API)?</h3>Inventus is Locus Elite’s advanced API solution for capturing, analyzing, and enriching social and open-source media content. Designed for developers, data teams, and strategic analysts, it transforms raw information into structured intelligence with:✅ Sentiment per entity (people, organizations, countries) ✅ Accurate topic and category classification ✅ Multilingual translation (88+ languages) ✅ Boolean and faceted search ✅ Scalable media ingestion from Twitter, Instagram, YouTube, and web news sources With Inventus (API), you’re not just pulling data—you’re powering decisions.<h3>🧠 Powerful Global News Discovery—Your Way </h3>With Inventus, you have the flexibility to query or stream global news content based on your needs:🔍 Use advanced Boolean logic to filter by topic, region, language, source, or sentiment. 🌐 Or fetch all articles published by a curated set of 100+ high-impact news outlets around the world. 📈 Expand as you grow—you’re not limited to just 100 outlets. Inventus indexes thousands of verified publishers globally. Whether your goal is precision or comprehensiveness, Inventus adapts to your use case. <h3>🧪 API Method</h3>POST /search/media At the heart of Inventus is the /search/media method—allowing powerful, real-time access to global news data. Key capabilities: <ul><li>Boolean filtering&nbsp; [e.g. (UAE OR Dubai) AND Climate] </li><li>Date/time range and language filters </li><li>Geo-tagging and deduplication </li><li>Returns AI-enriched articles with topics, sentiment, and metadata</li></ul>📚 <a data-mce-href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" target="_blank" rel="noopener">View Full API Documentation →</a> <h3>🌐 Why Tapping into 100+ Top Global Media Outlets Matters </h3>Media narratives shape perception—and perception shapes policy, markets, and reputation. Inventus gives clients direct access to 100+ of the most trusted and influential media outlets, curated for:<ul><li>Geographic balance (North America, Europe, MENA, Asia, Africa, LATAM, Oceania) </li><li>Topical diversity (economy, policy, conflict, innovation, climate, energy, and more) </li><li>Multilingual reach (with real-time AI translation and classification)<h3> 🎯 Strategic Benefits for Clients</h3>🛰️ Global Situational Awareness Track how events or leaders are covered across continents—ideal for governments and geopolitical think tanks. 🗣️ Multilingual Reputation Monitoring See how your country, brand, or leadership is portrayed in 88+ languages—translated and sentiment-tagged. 🚨 Real-Time Crisis Detection Get ahead of misinformation or emerging incidents with high-authority source coverage. 📊 Competitive Intelligence Analyze how peers or rivals are featured across global media ecosystems—with topic and sentiment signals per article. 🎯 High Signal, Low Noise Unlike web scraping, Inventus focuses on editorially credible, high-impact journalism—so your team analyzes what matters.</li></ul><h3>💼 Who Is Inventus For? </h3><ul><li>Government agencies – Track international narratives, policy reactions, and diplomatic media framing </li><li>Enterprises – Monitor brand perception across markets and languages </li><li>Crisis and risk teams – Detect reputational or political risks early </li><li>Media platforms &amp; analysts – Build custom dashboards and reporting tools </li><li>Think tanks &amp; researchers – Analyze regional coverage of topics like migration, climate, or global finance &nbsp;<h3>🚀 Start Powering Your Media Intelligence Stack Today</h3>Inventus makes it easy to transform raw, global media data into strategic insight—in real time, at scale, and with AI at its core.</li></ul>🔗<a data-mce-href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" target="_blank" rel="noopener">Explore the API Documentation</a> 📞 <a data-mce-href="mailto:getintouch@locuselite.com" href="mailto:getintouch@locuselite.com">Contact the Locus Elite Team</a> 🧪 <a data-mce-href="mailto:getintouch@locuselite.com" href="mailto:getintouch@locuselite.com">Request a Trial or Demo</a>Choose Inventus by Locus Elite to convert global news and social data into your most powerful competitive asset.

Access Top News Media outlets via Locus Elite's API

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<h3>Introduction&nbsp;</h3>Our media monitoring methodology combines cutting-edge automation with human expertise to deliver comprehensive, accurate, and actionable insights. We leverage AI-powered tools and manual validation to ensure relevance and reliability, enabling clients to make informed decisions based on high-quality data.<h3>1. Client Requirement Assessment:</h3>We begin by thoroughly understanding the client’s requirements. We then confirm whether we can deliver the requested analysis report and provide a realistic timeline. In most cases, we already monitor topics of interest to the client, enabling us to expedite the process.<h3>2. Automated Data Collection:</h3>Locus Elite (LE) utilizes automated data collection to track a large number of media outlets and all relevant social platforms. This automation allows us to gather thousands of posts efficiently across a wide variety of topics.<h3>3. Topic Registration and Backfilling:</h3>If a required topic is not already being monitored in the LE app, we register it via relevant keywords and initiate backfilling of data. Our capabilities enable us to backfill up to 20 years of data, depending on the topic and the availability of historical data across news and social media platforms.<h3>4. Comprehensive Keyword and Handle Setup:</h3>Before preparing any report, we ensure that all relevant keywords, social media handles, and language variations are identified and registered. This process maximizes the comprehensiveness and relevance of the downloaded posts.<h3>5. Manual Data Enrichment:</h3>We augment automated data collection with manual efforts to address gaps, such as posts missed due to closed networks, image-based content, or video content. The LE app already monitors popular platforms such as Instagram, TikTok, and Google Reviews to ensure a broad capture of social media opinions.<h3>6. Data Cleaning and Refinement:</h3>Using built-in LE tools, we clean up the collected posts to eliminate irrelevant content. Depending on the assignment, this process may involve:<ul><li>Removing social media posts from media organizations to focus on individual opinions, or vice versa.</li><li>Leveraging AI tools within the LE app to filter out irrelevant data while retaining genuine, relevant posts.</li></ul><h3>7. Manual Validation and Query Optimization:</h3>Despite our rigorous processes, some irrelevant posts may persist. We eliminate these through manual random sampling and refine Boolean queries accordingly to further improve data quality.<h3>8. AI and Manual Tagging:</h3>We utilize AI tools in the LE app to tag topics, themes, sentiment, etc. However, we conduct random samples for manual quality assurance (QA). If automated tagging proves insufficient for specific assignments, we opt for manual tagging within the app or Excel. Our AI capabilities, particularly for Arabic, Middle Eastern, and UAE-focused topics, are highly reliable, but we are prepared to perform full manual tagging if needed.<h3>9. Translation and Summarization Tools:</h3>The LE app provides accurate translations of foreign language content, enabling seamless reporting regardless of the source language. It also generates summaries of comments, posts, and articles, as well as visualizations such as charts and tables. Data exports to Excel are available for further processing.<h3>10. Report Formatting and Finalization: </h3>Our analysts download and transform Excel files, if necessary, before formatting them into PowerPoint (PPT) reports to share with clients.<h3>11. Independent Quality Assurance:</h3>An independent QA expert, separate from the analyst who prepared the report, reviews the report for quality. Following this review, the client relationship manager (RM) conducts a final review. Upon the RM’s approval, the report is sent to the client.<h3>Conclusion:</h3>This multi-layered methodology ensures that our media monitoring analysis reports are comprehensive, accurate, and tailored to meet the client’s requirements. The integration of advanced AI tools, combined with manual oversight and validation, provides a robust and reliable reporting process.

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Access Top News Media outlets via Locus Elite's API

Media Monitoring Analysis Reports – Methodology