Blog

At Locus Elite, we’re thrilled to unveil Trends, a powerful new feature that transforms your media monitoring into real-time intelligence. With Trends, you can instantly see what’s rising, what’s resonating, and what’s shaping the public conversation across news, social media, and YouTube.<figure id="figure-363x5p3egfmhx2w59z"><img id="363x5p3egfmhx2w59z" src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 0%;"></figure> Why Trends Matters ?Every week, your monitored topics may gather hundreds of news articles and thousands of social posts. Manually scanning through all that content is nearly impossible. Trends converts this overwhelming volume into clear, actionable insights — helping you focus on what truly matters.With a single glance, you can now identify:🔝 The top stories dominating your narrative 💬 The most active topics on social media 💡 The key themes driving public perception 👥 The people, institutions, and events appearing most often 📈 The most influential posts, ranked by engagement tiers ❤️ The sentiment shifts across themes and conversations Whether you’re an executive looking for high-level visibility or an analyst diving deep into data, Trends gives you speed, clarity, and structure.<figure id="figure-tksvsntbcdmhvmpcx7"><img id="tksvsntbcdmhvmpcx7" src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: undefined% 15%;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="undefined%" data-positiony="15%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/187YOtK6dAywWxIhOuKZxSfipD4zZ6zjqZCS2ltqyj7MC2NXCI3EVu13Y1MaEkAm.png" data-mce-style="aspect-ratio: 3/2; object-position: undefined% 15%;"></figure><figure class="">🌐 Feature Highlights</figure>1. Top Stories / Headlines (News) Identify the most frequently appearing stories in your coverage. Locus Elite automatically:🗂️ Groups related articles 🏷️ Labels each story with a short summary 📊 Displays its share of overall coverage 📤 You can also view sample articles, export them to Excel, or take a Screenshot for further analysis.<figure id="figure-2b1x9hs5imhx2ivky"><img id="2b1x9hs5imhx2ivky" src="https://cdn.durable.co/blocks/13LSR3mKs6XpdjA92N2PKb7K8jLDOrwr4L14UFnyQL20PiGUEeBBVpvsMgSyY44Q.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined undefined;" data-corners="no-rounded" data-aspect="1:1" data-caption="Top Stories / Headlines for News" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/13LSR3mKs6XpdjA92N2PKb7K8jLDOrwr4L14UFnyQL20PiGUEeBBVpvsMgSyY44Q.png" data-mce-style="aspect-ratio: 1/1; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Top Stories / Headlines for News</figcaption></figure>2. Trending Posts (Social Media)Discover what conversations, hashtags, and discussion lines are gaining traction across social platforms — your social equivalent of “Top Stories.” Instantly see what the public is talking about and how those conversations evolve.<figure id="figure-ltipnitejqmhvn0vam" class=""><img id="ltipnitejqmhvn0vam" src="https://cdn.durable.co/blocks/15kki4ktJtUE2QdGnNSLzWBRh0TZmQH9kEcKHIBui6z06eJfiERYwimVKN8iSJ1a.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: 50% 0%;" data-corners="no-rounded" data-aspect="1:1" data-caption="Trending Posts for Social Media" data-positionx="50%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/15kki4ktJtUE2QdGnNSLzWBRh0TZmQH9kEcKHIBui6z06eJfiERYwimVKN8iSJ1a.png" data-mce-style="aspect-ratio: 1/1; object-position: 50% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Trending Posts for Social Media</figcaption></figure>3. Trending Stories &amp; Trending Topics (Social Media)Explore a live carousel of the most influential posts — ranked by engagement tiers:10K+, 100K+, 500K+, and 1M+&nbsp; Trends surfaces the most engaging content from across the social web, giving you a clear view of what’s truly driving attention.<figure id="figure-pu2borlytimhx2bp7k"><img id="pu2borlytimhx2bp7k" src="https://cdn.durable.co/blocks/2c4hqJAWgWjzdjDwwqj6QLnkx1ZzcC37wNQ9CXjj39UQurLGm800YrEUJU149BEk.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 1/1; object-position: undefined% 0%;" data-corners="no-rounded" data-aspect="1:1" data-caption="Top Stories / Trending Topics for Social Media" data-positionx="undefined%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2c4hqJAWgWjzdjDwwqj6QLnkx1ZzcC37wNQ9CXjj39UQurLGm800YrEUJU149BEk.png" data-mce-style="aspect-ratio: 1/1; object-position: undefined% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Top Stories / Trending Topics for Social Media</figcaption></figure>4. Top Themes (News &amp; Social Media)Get to the heart of coverage with Top Themes — the underlying ideas shaping the narrative. You can explore:🏆 Top themes overall 🎭 Themes by sentiment (favorable, neutral, critical) 📤 Export theme data for deeper analysis 📣 Perfect for understanding the tone and direction of public conversations.<figure id="figure-pbff2nipz3rmhvn4lck" class=""><img id="pbff2nipz3rmhvn4lck" src="https://cdn.durable.co/blocks/17K4ExqYwbpjctnaVgqSfVmtSHmZEbNEc31cLncw01D0eRrrZrwboRHfEuhMEdfn.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Themes" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17K4ExqYwbpjctnaVgqSfVmtSHmZEbNEc31cLncw01D0eRrrZrwboRHfEuhMEdfn.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"><figcaption class="body-normal text-gray-500 mt-2">Themes</figcaption></figure><figure id="figure-c2365x7ubnmhx00in7" class=""><img id="c2365x7ubnmhx00in7" src="https://cdn.durable.co/blocks/31rx16xSY1L6UeNbPMoTVcdTIsWhvvEF9KXY8IcUVzmab4Zd2HDYgG3JDjtdueVR.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 70%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Sentiment" data-positionx="50%" data-positiony="70%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31rx16xSY1L6UeNbPMoTVcdTIsWhvvEF9KXY8IcUVzmab4Zd2HDYgG3JDjtdueVR.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 70%;"><figcaption class="body-normal text-gray-500 mt-2">Sentiment</figcaption></figure>5. Trending People, Entities &amp; EventsFind out who and what are most visible across your monitored topics. From executives and brands to institutions and events, this feature helps track leadership visibility, brand prominence, and narrative shifts over time.<figure id="figure-fyauy2ts68mhvn5pk7"><img id="fyauy2ts68mhvn5pk7" src="https://cdn.durable.co/blocks/1fLIjWM0nLmjhyfFqNioRJfc4FsmQ55yJ4FfAvkQH29frLhkYFq3bQKMySTMzdGV.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Trending People" data-positionx="0%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1fLIjWM0nLmjhyfFqNioRJfc4FsmQ55yJ4FfAvkQH29frLhkYFq3bQKMySTMzdGV.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Trending People</figcaption></figure><figure id="figure-lbkurmb82rmhx04ftv"><img id="lbkurmb82rmhx04ftv" src="https://cdn.durable.co/blocks/96JQml4phCTBoRzmU8zFxJg2hirD16IoTiWekmBYUeTlayOa0tN8ba35QsEzzqmD.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Events &amp; Entities" data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/96JQml4phCTBoRzmU8zFxJg2hirD16IoTiWekmBYUeTlayOa0tN8ba35QsEzzqmD.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Events &amp; Entities</figcaption></figure><h3>🧭 How to Access Trends </h3>Getting started is simple:STEP 1: Go to Media Listening inside your Locus Elite platformSTEP 2: Click Queries in the left-hand menuSTEP 3: Select any of your existing search queriesSTEP 4:Open the Trends tab That’s it — you’re now seeing the pulse of the conversation in real time. <figure id="figure-4068hhomxpmhvw3xw8" class=""><img id="4068hhomxpmhvw3xw8" src="https://cdn.durable.co/blocks/2btARUoBWmiMCnpZEnDK7VYtgbWNvU9aVghJmQyeElhuzsAPbSJSio28FHQg3twj.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 50% 10%;" data-corners="no-rounded" data-aspect="16:9" data-caption="Navigate to the Trends tab inside the Media Listening Page " data-positionx="50%" data-positiony="10%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2btARUoBWmiMCnpZEnDK7VYtgbWNvU9aVghJmQyeElhuzsAPbSJSio28FHQg3twj.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 10%;"><figcaption class="body-normal text-gray-500 mt-2">Navigate to the Trends tab inside the Media Listening Page</figcaption></figure>📺 Watch the full video to experience how Trends transforms your media monitoring into a real-time intelligence hub.<a data-mce-href="https://vimeo.com/1136783152/710a450ede?fl=ip&amp;fe=ec" href="https://vimeo.com/1136783152/710a450ede?fl=ip&amp;fe=ec" title="Locus Elite Trends Overview" target="_blank" rel="noopener">▶️ Watch Now — Locus Elite Trends Overview Video</a><h3>💡 What Trends Delivers as a Whole</h3>Trends turns routine monitoring into pattern-based intelligence. Instead of reading every article and post, you’ll instantly understand:🔍 What’s leading the narrative 🌱 What’s emerging or fading ⭐ Which posts and stories hold the most influence 🎨 Which themes are shaping perception 👀 Who’s gaining visibility 📈 How sentiment is shifting <blockquote>In short, Trends gives your team a panoramic view of your media landscape — fast, intelligent, and actionable.</blockquote>

Introducing Trends — The New Intelligence Layer Inside Locus Elite’s Media Listening

<h3>Unlock Global News Intelligence Across 100+ Influential Media Outlets </h3>In today’s hyperconnected world, media coverage doesn’t stop at borders—and your monitoring tools shouldn’t either. Whether you're a global enterprise, government agency, media analyst, or research lab, real-time access to international news is now mission-critical.Enter Inventus by Locus Elite — a powerful, AI-enriched API that brings global media coverage to your fingertips. <h3>What Is Inventus(API)?</h3>Inventus is Locus Elite’s advanced API solution for capturing, analyzing, and enriching social and open-source media content. Designed for developers, data teams, and strategic analysts, it transforms raw information into structured intelligence with:✅ Sentiment per entity (people, organizations, countries) ✅ Accurate topic and category classification ✅ Multilingual translation (88+ languages) ✅ Boolean and faceted search ✅ Scalable media ingestion from Twitter, Instagram, YouTube, and web news sources With Inventus (API), you’re not just pulling data—you’re powering decisions.<h3>🧠 Powerful Global News Discovery—Your Way </h3>With Inventus, you have the flexibility to query or stream global news content based on your needs:🔍 Use advanced Boolean logic to filter by topic, region, language, source, or sentiment. 🌐 Or fetch all articles published by a curated set of 100+ high-impact news outlets around the world. 📈 Expand as you grow—you’re not limited to just 100 outlets. Inventus indexes thousands of verified publishers globally. Whether your goal is precision or comprehensiveness, Inventus adapts to your use case. <h3>🧪 API Method</h3>POST /search/media At the heart of Inventus is the /search/media method—allowing powerful, real-time access to global news data. Key capabilities: <ul><li>Boolean filtering&nbsp; [e.g. (UAE OR Dubai) AND Climate] </li><li>Date/time range and language filters </li><li>Geo-tagging and deduplication </li><li>Returns AI-enriched articles with topics, sentiment, and metadata</li></ul>📚 <a data-mce-href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" target="_blank" rel="noopener">View Full API Documentation →</a> <h3>🌐 Why Tapping into 100+ Top Global Media Outlets Matters </h3>Media narratives shape perception—and perception shapes policy, markets, and reputation. Inventus gives clients direct access to 100+ of the most trusted and influential media outlets, curated for:<ul><li>Geographic balance (North America, Europe, MENA, Asia, Africa, LATAM, Oceania) </li><li>Topical diversity (economy, policy, conflict, innovation, climate, energy, and more) </li><li>Multilingual reach (with real-time AI translation and classification)<h3> 🎯 Strategic Benefits for Clients</h3>🛰️ Global Situational Awareness Track how events or leaders are covered across continents—ideal for governments and geopolitical think tanks. 🗣️ Multilingual Reputation Monitoring See how your country, brand, or leadership is portrayed in 88+ languages—translated and sentiment-tagged. 🚨 Real-Time Crisis Detection Get ahead of misinformation or emerging incidents with high-authority source coverage. 📊 Competitive Intelligence Analyze how peers or rivals are featured across global media ecosystems—with topic and sentiment signals per article. 🎯 High Signal, Low Noise Unlike web scraping, Inventus focuses on editorially credible, high-impact journalism—so your team analyzes what matters.</li></ul><h3>💼 Who Is Inventus For? </h3><ul><li>Government agencies – Track international narratives, policy reactions, and diplomatic media framing </li><li>Enterprises – Monitor brand perception across markets and languages </li><li>Crisis and risk teams – Detect reputational or political risks early </li><li>Media platforms &amp; analysts – Build custom dashboards and reporting tools </li><li>Think tanks &amp; researchers – Analyze regional coverage of topics like migration, climate, or global finance &nbsp;<h3>🚀 Start Powering Your Media Intelligence Stack Today</h3>Inventus makes it easy to transform raw, global media data into strategic insight—in real time, at scale, and with AI at its core.</li></ul>🔗<a data-mce-href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" href="https://documenter.getpostman.com/view/29398931/2sA35A8kgk#07609726-09f9-445a-8c5d-0eb5641c59fa" target="_blank" rel="noopener">Explore the API Documentation</a> 📞 <a data-mce-href="mailto:getintouch@locuselite.com" href="mailto:getintouch@locuselite.com">Contact the Locus Elite Team</a> 🧪 <a data-mce-href="mailto:getintouch@locuselite.com" href="mailto:getintouch@locuselite.com">Request a Trial or Demo</a>Choose Inventus by Locus Elite to convert global news and social data into your most powerful competitive asset.

Access Top News Media outlets via Locus Elite's API

Close-up of the hands of a businesswoman and documents

<h3>Introduction&nbsp;</h3>Our media monitoring methodology combines cutting-edge automation with human expertise to deliver comprehensive, accurate, and actionable insights. We leverage AI-powered tools and manual validation to ensure relevance and reliability, enabling clients to make informed decisions based on high-quality data.<h3>1. Client Requirement Assessment:</h3>We begin by thoroughly understanding the client’s requirements. We then confirm whether we can deliver the requested analysis report and provide a realistic timeline. In most cases, we already monitor topics of interest to the client, enabling us to expedite the process.<h3>2. Automated Data Collection:</h3>Locus Elite (LE) utilizes automated data collection to track a large number of media outlets and all relevant social platforms. This automation allows us to gather thousands of posts efficiently across a wide variety of topics.<h3>3. Topic Registration and Backfilling:</h3>If a required topic is not already being monitored in the LE app, we register it via relevant keywords and initiate backfilling of data. Our capabilities enable us to backfill up to 20 years of data, depending on the topic and the availability of historical data across news and social media platforms.<h3>4. Comprehensive Keyword and Handle Setup:</h3>Before preparing any report, we ensure that all relevant keywords, social media handles, and language variations are identified and registered. This process maximizes the comprehensiveness and relevance of the downloaded posts.<h3>5. Manual Data Enrichment:</h3>We augment automated data collection with manual efforts to address gaps, such as posts missed due to closed networks, image-based content, or video content. The LE app already monitors popular platforms such as Instagram, TikTok, and Google Reviews to ensure a broad capture of social media opinions.<h3>6. Data Cleaning and Refinement:</h3>Using built-in LE tools, we clean up the collected posts to eliminate irrelevant content. Depending on the assignment, this process may involve:<ul><li>Removing social media posts from media organizations to focus on individual opinions, or vice versa.</li><li>Leveraging AI tools within the LE app to filter out irrelevant data while retaining genuine, relevant posts.</li></ul><h3>7. Manual Validation and Query Optimization:</h3>Despite our rigorous processes, some irrelevant posts may persist. We eliminate these through manual random sampling and refine Boolean queries accordingly to further improve data quality.<h3>8. AI and Manual Tagging:</h3>We utilize AI tools in the LE app to tag topics, themes, sentiment, etc. However, we conduct random samples for manual quality assurance (QA). If automated tagging proves insufficient for specific assignments, we opt for manual tagging within the app or Excel. Our AI capabilities, particularly for Arabic, Middle Eastern, and UAE-focused topics, are highly reliable, but we are prepared to perform full manual tagging if needed.<h3>9. Translation and Summarization Tools:</h3>The LE app provides accurate translations of foreign language content, enabling seamless reporting regardless of the source language. It also generates summaries of comments, posts, and articles, as well as visualizations such as charts and tables. Data exports to Excel are available for further processing.<h3>10. Report Formatting and Finalization: </h3>Our analysts download and transform Excel files, if necessary, before formatting them into PowerPoint (PPT) reports to share with clients.<h3>11. Independent Quality Assurance:</h3>An independent QA expert, separate from the analyst who prepared the report, reviews the report for quality. Following this review, the client relationship manager (RM) conducts a final review. Upon the RM’s approval, the report is sent to the client.<h3>Conclusion:</h3>This multi-layered methodology ensures that our media monitoring analysis reports are comprehensive, accurate, and tailored to meet the client’s requirements. The integration of advanced AI tools, combined with manual oversight and validation, provides a robust and reliable reporting process.

Media Monitoring Analysis Reports – Methodology

Concept of personal data verification, human resource management, HR, staffing and development.

We have enhanced our existing Social Profiles feature.Here are the key updates:<h3>1 - Follower growth chart for social profile</h3>This chart tracks how many new followers you gain each day, week or month helping you monitor the audience growth over time. We can view for any social media platform except Youtube.<figure id="figure-3hbe1ir5qclywj0yqy" class=""><img id="3hbe1ir5qclywj0yqy" src="https://cdn.durable.co/blocks/372u8xHTWQS6fuhNzCNpozBITJjWa0UgeBAX3mXNF9Ar4jTctMS1WLf3G09RRUyx.png" alt="high angle photo of person holding turned on smartphone with tall buildings background" title="high angle photo of person holding turned on smartphone with tall buildings background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 3/2; object-position: 65% 40%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="65%" data-positiony="40%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/372u8xHTWQS6fuhNzCNpozBITJjWa0UgeBAX3mXNF9Ar4jTctMS1WLf3G09RRUyx.png" data-mce-style="aspect-ratio: 3/2; object-position: 65% 40%;"></figure><h3>2 - Capturing stories for Instagram</h3>We are now capturing stories from Instagram, adding another dimension to your social media analytics. Analyse the performance of your stories alongside your regular posts to get a full picture of your engagement.<h3>3 - Expanded Media Support</h3>Our post engagement feature now supports all major social media platforms — Twitter, Instagram, Facebook, TikTok and YouTube. Previously it only supported twitter and Instagram.<h3>4 - Improved Load Times and User-Friendly Interface for post engagement</h3>We’ve significantly reduced the load time for metrics. You no longer have to wait 3 minutes to view key metrics; some metrics are available almost instantly! And the tabs have been rearranged to provide a more intuitive and user-friendly experience.

Enhancements on Social Profiles

Man working on a futuristic media interface.

We are thrilled to announce the launch of Social Profile Insight, a ground-breaking new feature in the Locus Elite app designed to transform the way organisations understand social media interactions and audience dynamics. Social Profile Insight offers unparalleled depth in analysing social media users, their content, and their audience.<figure id="figure-3r76nu4p6ilvxhr0iv" class=""><img id="3r76nu4p6ilvxhr0iv" src="https://cdn.durable.co/blocks/24Q3Ythn6m9ZSqoZrqXl0oZEjElMGiqAuSDNexYuPw5ZOfaNHYhgDAoFvDW50Txz.png" alt="Business newspaper pages" title="Business newspaper pages" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 85%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="85%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24Q3Ythn6m9ZSqoZrqXl0oZEjElMGiqAuSDNexYuPw5ZOfaNHYhgDAoFvDW50Txz.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 85%;"></figure>Here’s what you can expect:<h3>1. Comprehensive Content Insights:</h3>Nature of Content: Discover the types of content posted, including detailed analyses of topics, sentiment, and media types like videos and pictures. Engagement Patterns: Understand how the user interacts with others through mentions, replies, and targeted content. Activity Analysis: Gauge the user’s posting frequency to identify patterns and peak engagement times.<h3> 2. Impact and Reach Analysis:</h3>Engagement Overview: See the conversations and interactions spurred by the user’s content, identifying key themes and participant demographics. Audience Engagement: Find out who is actively engaging with the content, and assess the nature of these interactions. Content Impact: Measure the overall influence and reach of the user’s posts to optimize future content strategies. &nbsp;<h3>3. In-depth Follower Insights:</h3>Growth Trends: Track changes in follower or subscriber counts over time to evaluate campaign effectiveness. Demographics and Origins: Analyse where followers are coming from, providing insight into global or regional appeal. Follower Authenticity: Assess the legitimacy of followers to ensure your strategies target real, active users rather than bots.<figure id="figure-42jr5vl5talvxhvkcg"><img id="42jr5vl5talvxhvkcg" src="https://cdn.durable.co/blocks/14i31DcAp1UMOIiO7zPzqTMwPlEJsiYpgX135kRra6LEzwopYYzGX5DgAkR1J7ki.png" alt="pen near black lined paper and eyeglasses" title="pen near black lined paper and eyeglasses" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/14i31DcAp1UMOIiO7zPzqTMwPlEJsiYpgX135kRra6LEzwopYYzGX5DgAkR1J7ki.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-pfvi8ly5p9lvxhw3jo"><img id="pfvi8ly5p9lvxhw3jo" src="https://cdn.durable.co/blocks/31ev9fhKJtPrzc9bnZPBNy5jUlrEboddL3pp7ykjdJ2iCwxRBZ4rmRHD3RBVgssv.png" alt="person using laptop computer" title="person using laptop computer" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 30% 60%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="30%" data-positiony="60%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31ev9fhKJtPrzc9bnZPBNy5jUlrEboddL3pp7ykjdJ2iCwxRBZ4rmRHD3RBVgssv.png" data-mce-style="aspect-ratio: 16/9; object-position: 30% 60%;"></figure><h3>How to access it ?</h3>Start by selecting the traditional query option. Next, click on "Bring posts made by the user" and enter the username of the person you want to analyze and search for. After clicking the search button, navigate to the analysis section, where you'll find detailed insights and analytics of the user's activity.

Introducing Social Profile Insight

graphs of performance analytics on a laptop screen

We are thrilled to announce significant upgrades to the Post Engagement feature of Locus Elite, which we launched last year. This feature provides comprehensive insights into the interactions (likes, comments, replies, shares, etc.) on any social media post. It enables users to track and analyze all responses to specific posts on platforms like X and Instagram reels.Our latest update introduces a streamlined summary that encapsulates the key points from user comments and replies. This summary offers a succinct overview of the general sentiment and key themes within the conversation, making it easier to grasp the overall mood at a glance. Additionally, we have integrated a sentiment analysis chart that visually represents the emotional tone of the discussions, enhancing your ability to quickly understand user sentiment across your social media posts.Example:You can see this in action from the below screenshots. Take the conversation on this tweet:<figure id="figure-1gw2m1o3glvc233x9" class=""><img id="1gw2m1o3glvc233x9" src="https://cdn.durable.co/blocks/f2MlB3cJ0961ctuZuDQXw4mk7HB18wnuXhmriKiJailPFqegA1pJUbwQeKljZGI7.png" alt="woman in white shirt using smartphone" title="woman in white shirt using smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/f2MlB3cJ0961ctuZuDQXw4mk7HB18wnuXhmriKiJailPFqegA1pJUbwQeKljZGI7.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure><figure id="figure-2cjl4397p8lvc2496g" class=""><img id="2cjl4397p8lvc2496g" src="https://cdn.durable.co/blocks/19aGSoUnaI41JkC4Bq2OqgR86LQKIUUWBluxaahtBEg8O3C39Bk5nZq41Wi1ggJ4.png" alt="three men laughing while looking in the laptop inside room" title="three men laughing while looking in the laptop inside room" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19aGSoUnaI41JkC4Bq2OqgR86LQKIUUWBluxaahtBEg8O3C39Bk5nZq41Wi1ggJ4.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-n41qm9mvllvc25hf6" class=""><img id="n41qm9mvllvc25hf6" src="https://cdn.durable.co/blocks/3aqeOMf5VEhpQ2ou413ppR9aIo2jxHrNVbUouMLV5ywpwxV9OxcPs43Sc8bJTnaI.png" alt="person holding black iphone 5" title="person holding black iphone 5" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 20% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="20%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/3aqeOMf5VEhpQ2ou413ppR9aIo2jxHrNVbUouMLV5ywpwxV9OxcPs43Sc8bJTnaI.png" data-mce-style="aspect-ratio: 16/9; object-position: 20% 0%;"></figure>

Product Announcements

Introducing Trends — The New Intelligence Layer Inside Lo...

Access Top News Media outlets via Locus Elite's API

Media Monitoring Analysis Reports – Methodology

Enhancements on Social Profiles

Introducing Social Profile Insight

Summary of comments and sentiment in a conversation