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Reporting just became faster, smarter, and significantly more efficient.Locus Elite Reports is a powerful new feature that turns your search queries into fully structured, presentation-ready reports — generated instantly and built for decision-making.Instead of manually exporting data, building charts, and formatting slides, you can now select your queries and automatically generate a complete report with pre-configured KPIs, visualizations, and structured insights — all aligned to your specific reporting objective.<figure id="figure-3xeyiha2cgmm1rg33n"><img id="3xeyiha2cgmm1rg33n" src="https://cdn.durable.co/blocks/32EasjAYscryWeovZC67POLabklasgWKMFmRudNfd76l6eaLxHL1rjWdE61dx32b.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 20% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="20%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/32EasjAYscryWeovZC67POLabklasgWKMFmRudNfd76l6eaLxHL1rjWdE61dx32b.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 20% 50%;"></figure> 📊 What Locus Elite Reports DeliversWith Locus Elite Reports, you can generate:✅ pre-configured KPIs 📈 Automated visualizations 📋 Structured summaries tailored to your use case 🎯 Ready-made templates for common reporting needs <ul><li>Crisis monitoring</li><li>Measuring the impact of an announcement or campaign </li><li>Weekly performance reports</li><li>Monthly reporting summaries Simply select your search queries — and your report is ready to be downloded.</li></ul><figure id="figure-4912n1qdcmm1u8qe2"><img id="4912n1qdcmm1u8qe2" src="https://cdn.durable.co/blocks/2bPNXAaShHWxyGkSyr9XAujxRc7TKw5zUsBS3KeLAJXkPzCELlhSXtO2SgvMcRUg.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: 50% 80%;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="50%" data-positiony="80%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2bPNXAaShHWxyGkSyr9XAujxRc7TKw5zUsBS3KeLAJXkPzCELlhSXtO2SgvMcRUg.png" data-mce-style="aspect-ratio: 3/2; object-position: 50% 80%;"></figure><h3>🖥️ Delivered in PPT and PDF </h3>All reports are generated in a fully editable PowerPoint (PPT) format, giving you complete flexibility to adjust content, refine messaging, or customize slides. Reports can also be instantly exported or shared as a ready-to-send PDF, making stakeholder distribution seamless. This approach reduces manual reporting effort by up to 90% — while preserving full control over the final output.<figure id="figure-oyzc81rlilmm1vjgyz" class="selected"><img id="oyzc81rlilmm1vjgyz" src="https://cdn.durable.co/blocks/eIiUehiXAkUKDnLroTUstzS5yuclwDSrQbj35yP6KD0nXJUCywk50CiQmlKm7GDw.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 3/2; object-position: center center;" data-corners="no-rounded" data-aspect="3:2" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eIiUehiXAkUKDnLroTUstzS5yuclwDSrQbj35yP6KD0nXJUCywk50CiQmlKm7GDw.png" data-mce-style="aspect-ratio: 3/2; object-position: center center;"></figure>👉 <a data-mce-href="https://www.youtube.com/watch?v=0QqYfaJHqLE" href="https://www.youtube.com/watch?v=0QqYfaJHqLE" target="_blank" rel="noopener">Watch the demo video to see Locus Elite Reports in action</a><h3>🎨 White-Labelled &amp; Brand-Aligned</h3>Locus Elite Reports supports full branding alignment. Organizations can integrate their own corporate PPT templates, ensuring every report looks built entirely in-house. Only a small “Made by Locus Elite” footer remains. Locus Elite Reports is built to eliminate the operational burden of reporting — without compromising analytical depth, branding control, or presentation quality.

Reporting, Reimagined: Introducing Locus Elite Reports

<img id="iv2c5hph1emkdwwyod" class="object-cover bg-gray-100 selected" style="aspect-ratio: 16/9; object-position: 0% 45%;" title="" src="https://cdn.durable.co/blocks/31qkiZh91QXAHN6mB2Nimdla4Oo0tzPVrbNcSaMPj81wRbrKSmX75nMq8uac37Cq.png" alt="" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="45%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31qkiZh91QXAHN6mB2Nimdla4Oo0tzPVrbNcSaMPj81wRbrKSmX75nMq8uac37Cq.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 45%;" data-mce-selected="1">When conversations move fast, checking dashboards isn’t always enough.&nbsp; Critical updates can surface at any moment—and timing often determines impact.&nbsp; With Mobile Notifications, Locus Elite now brings real-time intelligence directly to your phone. Instead of repeatedly refreshing searches, you receive instant alerts whenever new posts match Search Query we monitor.Get the Locus Elite App: <a data-mce-href="https://app.locuselite.com/" href="https://app.locuselite.com/">Desktop</a> |<a data-mce-href="https://apps.apple.com/us/app/locus-elite/id1407173177" href="https://apps.apple.com/us/app/locus-elite/id1407173177">iOS</a> | <a data-mce-href="https://play.google.com/store/apps/details?id=com.locuselite.locuseliteapp" href="https://play.google.com/store/apps/details?id=com.locuselite.locuseliteapp">Android</a>&nbsp; &nbsp;You’re always in control.&nbsp;Simply toggle mobile notifications on or off for individual search queries, choosing exactly which topics deserve immediate attention. This ensures you stay focused on high-priority narratives without unnecessary distractions.&nbsp; <figure id="figure-fdoqc3sj7kmkdwygqt"><img id="fdoqc3sj7kmkdwygqt" src="https://cdn.durable.co/blocks/31qkK1P0EcGpyLR4yLejAitdXcPDofIZqkajCOC3iZdFpmbyRdO0vlegB0S5rp3l.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 1/1; object-position: 50% 70%;" data-corners="no-rounded" data-aspect="1:1" data-caption="" data-positionx="50%" data-positiony="70%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31qkK1P0EcGpyLR4yLejAitdXcPDofIZqkajCOC3iZdFpmbyRdO0vlegB0S5rp3l.jpg" data-mce-style="aspect-ratio: 1/1; object-position: 50% 70%;"></figure>Mobile Notifications are available across multiple devices. As long as you’re logged in, alerts can be delivered simultaneously to all your active devices, whether iOS or Android—ensuring you stay informed wherever you’re working.&nbsp;To prevent overload during high-volume spikes, notifications are intelligently rate limited. You receive timely signals without being flooded. For searches that generate larger volumes of content, Email Alerts complement mobile notifications by delivering a complete, structured digest—so no critical insight is missed.&nbsp;To get started, simply update the Locus Elite app and enable notifications. &nbsp; Real-time awareness, wherever you are.&nbsp;&nbsp;

Stay Ahead Instantly with Locus Elite Mobile Notifications

<figure id="figure-zwawse2d08mke3jtbo"><img id="zwawse2d08mke3jtbo" src="https://cdn.durable.co/blocks/14lvgOchtjnnmn7mp442Ls1X1PWhdzwzHkhM3pMWe9th1xvqUxEGJxwjtZWKah9V.png" alt="" title="" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure>Rather than leaving teams to interpret dashboards and hundreds of individual posts, the Digest transforms everything captured in Listening into a clear, executive-ready narrative.Available directly within the Listening section of the Locus Elite app, the Digest builds on the posts, KPIs, and visualisations you already track—then takes analysis one step further. This is where Locus Elite’s AI is put to its best use.Designed for Focused Intelligence The Digest is most effective when run on a clearly defined topic over a specific time period.It is designed to summarise reactions, media coverage, and social media discussion around:<ul><li>a specific crisis or incident,</li><li>a major announcement or campaign,</li><li>or a clearly scoped topic or storyline.</li><li>Keeping the underlying dataset focused ensures the Digest delivers sharp, meaningful insight. Broad or overly diverse datasets—spanning multiple unrelated themes or sub-stories—reduce analytical clarity and are intentionally not the intended use case.</li></ul>Beyond Dashboards The Digest intelligently synthesises coverage data and representative content to surface patterns, narratives, and sentiment—turning complexity into clarity without sacrificing analytical rigour.It answers the questions dashboards alone cannot:<ul><li>What is really happening across news and social media?</li><li>How is the topic being framed and discussed?</li><li>What is the prevailing sentiment and emotional tone?</li><li>Is attention accelerating, stabilising, or declining?</li><li>What does this mean for communications and reputation? By combining coverage analytics, representative content, and AI-assisted, analyst-grade interpretation, the Digest ensures teams don’t just see the data—they understand the story behind it.</li></ul>Flexible, Shareable, Executive-Ready The Digest supports both English and Arabic, and can be generated in short, medium, or long formats depending on audience and use case.It is designed to move beyond the screen:<ul style="list-style-type: square;" data-mce-style="list-style-type: square;"><li>export it as a report,</li><li>or share it directly with management. </li></ul><blockquote>The Digest is where Locus Elite’s AI turns focused monitoring data into executive-ready insight—ready to view, share, or export.</blockquote>

Digest: Turning Listening Data into Executive-Ready Insight

The Social Profiles feature in the Locus Elite app is designed to give a deep, intelligence-led view of any public social media account, moving far beyond simple post tracking. Instead of only showing what an account has published, Social Profiles helps you understand how that account performs, who engages with it, and why it matters—making it especially valuable for communication teams, analysts, and agencies evaluating influence, credibility, and partnership potential. &nbsp;<figure id="figure-v3v9kbzurwmkc7irvd"><img id="v3v9kbzurwmkc7irvd" src="https://cdn.durable.co/covers/267PN5sfBz1IUMgj6ecCSIvGivziXqmX7KvCsyAqGJWTmlvbo0WaLS18RIxVen9K.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/covers/267PN5sfBz1IUMgj6ecCSIvGivziXqmX7KvCsyAqGJWTmlvbo0WaLS18RIxVen9K.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure>It is built for continuous monitoring of individuals, organisations, institutions, and creators across multiple social platforms, ensuring a holistic and up-to-date view of their digital presence.&nbsp;<figure id="figure-yhzbqhmwfsmkc6zszd"><img id="yhzbqhmwfsmkc6zszd" src="https://cdn.durable.co/blocks/eLi51R5gGVLSqSU1Mwj4T5akvtQ4eKecq7veLpjMHEeNyEl20yyxbHpFatFvij6t.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% undefined%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="undefined%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/eLi51R5gGVLSqSU1Mwj4T5akvtQ4eKecq7veLpjMHEeNyEl20yyxbHpFatFvij6t.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% undefined%;"></figure>Within Social Profile Feature, the View Posts section functions as a clean, verified feed of content published directly by the profile owner. It shows posts exactly as they were posted, without noise from spam, bots, or unrelated mentions.&nbsp;<figure id="figure-3rpcg2qeqjmkc8j46s" class=""><img id="3rpcg2qeqjmkc8j46s" src="https://cdn.durable.co/blocks/1mC0ZJnJIhXgNDxjdYwszryLuP7eECq2hDTW5X7he8O7UKfgbB6XH1aijwrPiHd1.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 100% 20%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="100%" data-positiony="20%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1mC0ZJnJIhXgNDxjdYwszryLuP7eECq2hDTW5X7he8O7UKfgbB6XH1aijwrPiHd1.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 100% 20%;"></figure> View Posts section is ideal when you want to understand messaging themes, tone, timing, and narrative intent from a specific account. It focuses strictly on authored content, allowing teams to read updates in context while maintaining confidence that the data reflects authentic activity from the account itself.&nbsp;The Content Performance section translates raw data into meaningful KPIs and visual insights, helping users assess how impactful an account’s content truly is. It breaks down performance through metrics such as total posts collected (including reposts, with spam and bot activity removed), unique posts that represent original content, total likes, comments, impressions, and overall engagement across all posts. &nbsp; &nbsp; &nbsp; <figure id="figure-33xihiep21mkc8tagr"><img id="33xihiep21mkc8tagr" src="https://cdn.durable.co/blocks/8nN7F7Tx92q4U0oC7t3doUjedmtbPZOZGXeBGkDdTvDZ4DAXOpub9CoGLITd1j77.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 0% 100%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="100%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/8nN7F7Tx92q4U0oC7t3doUjedmtbPZOZGXeBGkDdTvDZ4DAXOpub9CoGLITd1j77.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 0% 100%;"></figure>More importantly, it highlights quality indicators like the engagement-to-impression ratio, which shows how often audiences interact after seeing content—revealing resonance rather than just reach. A high number of views with low engagement signals weak connection, while stronger ratios indicate relevance and interest. &nbsp;Average engagement per post and average impressions per post further contextualise consistency, making it easier to identify whether performance is driven by a few viral moments or sustained audience response. Top-performing posts are surfaced to show what formats, messages, or topics generate the strongest outcomes. <figure id="figure-panp563krmkc99o9w" class=""><img id="panp563krmkc99o9w" src="https://cdn.durable.co/blocks/2fz5atvp1p3I4sPnu0Qk2Z12UEpLFWqeL5Odrm2sRUjZqVG6fYKcUe8lmk6o7cR1.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 15% 0%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="15%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2fz5atvp1p3I4sPnu0Qk2Z12UEpLFWqeL5Odrm2sRUjZqVG6fYKcUe8lmk6o7cR1.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 15% 0%;"></figure>The Creator Insights section shifts the focus from content to influence, offering a deeper understanding of how an account behaves and how its audience responds over time. It captures total impressions and engagement across posts, alongside posting frequency to reveal how often the account publishes and how that cadence affects visibility. Advanced ratios such as engagement-to-follower and impressions-to-follower provide critical signals about audience loyalty and organic reach.&nbsp;These metrics show whether engagement is strong relative to follower size and whether content is breaking beyond an existing base to reach new audiences. High ratios often indicate strong community trust and algorithmic favour, while lower ratios may suggest limited resonance or stagnant growth. These insights are especially useful when assessing creators or institutions with large followings, where raw numbers alone can be misleading.&nbsp; <figure id="figure-dbb7b5m8imkc9gg6s" class=""><img id="dbb7b5m8imkc9gg6s" src="https://cdn.durable.co/blocks/68egRxWkfXULnkCJqU0wRDRD38fMCj2F0F3sqyqUWAnhYpVESjBqS30EAUyTfO6k.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 45% 5%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="45%" data-positiony="5%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/68egRxWkfXULnkCJqU0wRDRD38fMCj2F0F3sqyqUWAnhYpVESjBqS30EAUyTfO6k.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 45% 5%;"></figure>For professional and consulting teams, the Profiles for Agencies view adds a strategic evaluation layer by presenting monthly performance trends and sentiment analysis tied to the profile. This allows agencies to track how an account’s visibility, engagement, and public perception evolve over time, helping determine whether it is worth engaging, partnering, or benchmarking against that individual or organisation. Sentiment signals further reveal whether attention is driven by positive advocacy, neutral information sharing, or negative discourse—critical context for reputation management and campaign planning.&nbsp;Overall, Social Profiles is built for scenarios that require continuous, multi-platform monitoring and analysis of a specific account’s digital footprint. It is the right tool when the goal is to evaluate influence, performance, audience dynamics, and strategic relevance. &nbsp;

Why Social Profiles Matter More Than Just Posts

The Creators feature in the Locus Elite app is designed to help teams clearly understand who is shaping conversations around any topic of interest (represented as a Search Query we monitor). Instead of relying on a single definition of influence, the Creators feature breaks influence into three distinct dimensions—reach, activity, and audience response—so users can see not just who is visible, but who is driving volume and who is truly resonating. &nbsp; <figure id="figure-888cxkxo7mkca5k5h" class=""><img id="888cxkxo7mkca5k5h" src="https://cdn.durable.co/blocks/23BKmlRs94mmFV5QrL2py7fh2tpO2xkP0rkMvDadjkzQqXAaea9oBSnhxlnoMfL5.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: 0% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/23BKmlRs94mmFV5QrL2py7fh2tpO2xkP0rkMvDadjkzQqXAaea9oBSnhxlnoMfL5.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 0% 50%;"></figure>This enables communications, marketing, government affairs, and reputation teams to clearly identify who to engage with to communication and marketing goals — and equally, which voices to closely monitor or watch out for as narratives evolve.&nbsp;<figure id="figure-z5f53z8mldmkca96hm" class=""><img id="z5f53z8mldmkca96hm" src="https://cdn.durable.co/blocks/2bAU0ava1tTbXV6WKJcuk7pFrGGPUfC94wucovQptkE9Ro4LxDYRVOWQ9KIe7XYA.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 20% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="20%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2bAU0ava1tTbXV6WKJcuk7pFrGGPUfC94wucovQptkE9Ro4LxDYRVOWQ9KIe7XYA.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 20% 50%;"></figure>The Most Followed Creators view highlights content creators and publishers with the largest follower bases who are posting about your search. Creators in this section are sorted purely by follower count, offering an immediate view of who has the greatest potential reach. &nbsp; <figure id="figure-02a691p49mkcablrq"><img id="02a691p49mkcablrq" src="https://cdn.durable.co/blocks/10p3TEE7utXcayBGhknYvtIzIqBcQNImSh04BdeXJyFgDq9i7LXXnokV5QLfX4m7.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 5% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="5%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/10p3TEE7utXcayBGhknYvtIzIqBcQNImSh04BdeXJyFgDq9i7LXXnokV5QLfX4m7.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 5% 50%;"></figure>These are often major global publishers, broadcasters, or high-profile accounts whose posts can instantly amplify a narrative to large audiences. Even if these creators post infrequently, their visibility and authority make them critical to monitor and prioritise for outreach, reputation tracking, and high-level narrative association.&nbsp;The Most Talking Creators view shifts the focus from reach to activity. It surfaces creators who are posting most frequently about your search, regardless of how many followers they have, and then organises them by audience size for context.&nbsp;<figure id="figure-qct2kly0bmmkcaidmz" class=""><img id="qct2kly0bmmkcaidmz" src="https://cdn.durable.co/blocks/230jJ8CHldAJzUboGCOff9Paljl9hTAECuBaV8b5zaWDXcp078j6sSIymW6qwYH4.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 5% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="5%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/230jJ8CHldAJzUboGCOff9Paljl9hTAECuBaV8b5zaWDXcp078j6sSIymW6qwYH4.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 5% 50%;"></figure>This view is especially useful for identifying who is consistently driving the conversation, sustaining narratives over time, or repeatedly amplifying certain viewpoints. It helps teams spot emerging voices, regional commentators, niche analysts, and coordinated messaging patterns that may not appear in high-follower rankings but play a key role in shaping momentum and discourse.&nbsp;The Most Engaged Creators view reveals which creators are generating the strongest audience response. Instead of focusing on how many people could see a post, this view measures how audiences react through likes, replies, comments, and shares, with creators organised by audience size to maintain perspective.&nbsp;<figure id="figure-yggd0boxutmkcad9lt"><img id="yggd0boxutmkcad9lt" src="https://cdn.durable.co/blocks/21dLG0XPmb9FsCYpICVNog1DMCAky9Uu3trib0mB2YhtPL5NxznIZfQQZPDQvcK8.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 5% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="5%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/21dLG0XPmb9FsCYpICVNog1DMCAky9Uu3trib0mB2YhtPL5NxznIZfQQZPDQvcK8.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 5% 50%;"></figure>These highlights influence in its most practical form—content that sparks discussion, emotional reaction, and active participation. Creators with smaller followings can often appear here if their content resonates deeply, making this view essential for understanding perception shifts and narrative impact.The Most Seen Creators view focuses on visibility in its most tangible form—impressions. It highlights content creators whose posts are generating the highest number of views, organised by audience size to maintain perspective. This allows teams to understand which voices are achieving the widest real-world exposure, regardless of posting frequency or follower count. A creator may post only a few times, but if their content travels widely through resharing, algorithmic amplification, or timely relevance, they will surface here. This view is critical for understanding which narratives are reaching large audiences and where attention is concentrating at scale.<figure id="figure-ndzvopxbwmkcamgl6"><img id="ndzvopxbwmkcamgl6" src="https://cdn.durable.co/blocks/2c8RgRQh3VhOGFyyI9SCFOzWd96yJ8Zqp2ltYuieZOKRbFTuHM9CpZlQIi0vLeL4.jpg" alt="" title="" class="object-cover bg-gray-100" style="aspect-ratio: 16/9; object-position: 5% 30%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="5%" data-positiony="30%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2c8RgRQh3VhOGFyyI9SCFOzWd96yJ8Zqp2ltYuieZOKRbFTuHM9CpZlQIi0vLeL4.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 5% 30%;"></figure>Together, these three views ensure that influence in Locus Elite is measured accurately and responsibly. By separating reach, frequency, and engagement, the Creators feature avoids misleading conclusions based on inflated numbers or superficial visibility. Every creator surfaced reflects genuine activity and real audience interaction, giving teams a clear, decision-ready understanding of who is speaking, who is being heard, and who is influencing how narratives evolve.&nbsp;

Introducing Creators: A Smarter Way to See Who Shapes the Conversation

When you’re analysing large volumes of news or social content, the order you consume information shapes the insights you uncover. A dataset can tell very different stories depending on how it’s structured, filtered, and prioritised.Previously, content in Locus Elite could be organized using a single criterion at a time—such as date, relevance, or engagement. This approach works well for quick overviews, but more in-depth exploration of larger or more complex datasets benefits from additional flexibility.Advanced Sort changes that.<figure id="figure-tcehlnn2jvmkb1wkal"><img id="tcehlnn2jvmkb1wkal" src="https://cdn.durable.co/blocks/10LsKW2q4qeK3AnrPX2GnUTBrk9NTtYwjH7fuobX9TobDiG1JCgrO2Kb0Tq9IWRB.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: center center;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/10LsKW2q4qeK3AnrPX2GnUTBrk9NTtYwjH7fuobX9TobDiG1JCgrO2Kb0Tq9IWRB.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>Bring Structure to Large-Scale Analysis With Advanced Sort, you can now sort content using multiple parameters at once, giving you full control over how information is organised—much like working in Excel, but applied directly to live news and social data.For example, you can:<ul><li>First group content by country</li><li>Then sort within each country by metrics such as follower count or engagement</li></ul>This layered approach allows you to move beyond surface-level browsing and analyse content in a structured, repeatable way.<figure id="figure-c6ah5why2mkb1iikf" class=""><img id="c6ah5why2mkb1iikf" src="https://cdn.durable.co/blocks/1f2c9QDMoUAPDkDJT0pYIkYAkpuZBSMhtl7xgWFNh9XywQRZ7Awi5mzEzQ9T78xv.jpg" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 40% undefined%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="40%" data-positiony="undefined%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/1f2c9QDMoUAPDkDJT0pYIkYAkpuZBSMhtl7xgWFNh9XywQRZ7Awi5mzEzQ9T78xv.jpg" data-mce-style="aspect-ratio: 16/9; object-position: 40% undefined%;"></figure>Why Advanced Sort Matters ? Advanced Sort is designed for teams that need to work systematically at scale, especially when monitoring global narratives, regional media coverage, or distributed social conversations.It makes it easier to:<ul><li>Review content country by country without losing context</li><li>Quickly identify the most influential voices within each group</li><li>Navigate large datasets in a clear, logical order</li><li>Reduce noise while preserving important signals</li><li>Instead of jumping between filters or manually piecing insights together,</li><li>Advanced Sort lets the structure do the work for you.</li></ul><figure id="figure-2ekgm0b9mqmk6rqp29"><img id="2ekgm0b9mqmk6rqp29" src="https://cdn.durable.co/blocks/2csVCmaqgNt6HsjmuG1kbKlesniCRatl7xMQTHYRSvtVlf7UnaiWh40DyaPgoqN5.png" alt="" title="" class="object-cover bg-gray-100 " style="aspect-ratio: 16/9; object-position: 10% 50%;" data-corners="no-rounded" data-aspect="16:9" data-caption="" data-positionx="10%" data-positiony="50%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/2csVCmaqgNt6HsjmuG1kbKlesniCRatl7xMQTHYRSvtVlf7UnaiWh40DyaPgoqN5.png" data-mce-style="aspect-ratio: 16/9; object-position: 10% 50%;"></figure>Built for Real-World Research Workflows Whether you’re conducting media analysis, reputation monitoring, policy research, or campaign evaluation, Advanced Sort supports the way analysts and communications teams actually work. It helps ensure that:<ul><li>Important voices aren’t buried under volume</li><li>Regional patterns are easier to spot</li><li>High-impact content is prioritised within the right context </li></ul>Analyse Smarter, Not Harder Advanced Sort brings clarity to complexity. By allowing multi-level sorting across key attributes, it transforms large, unwieldy datasets into something navigable, prioritised, and insight-ready.When scale increases, structure becomes essential. With Advanced Sort, Locus Elite gives you that structure—so you can focus on analysis, not organisation.

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Introducing Creators: A Smarter Way to See Who Shapes the...

Introducing Advanced Sort: Bringing Structure to Large-Sc...