Digest: Turning Listening Data into Executive-Ready Insight

Rather than leaving teams to interpret dashboards and hundreds of individual posts, the Digest transforms everything captured in Listening into a clear, executive-ready narrative.

Available directly within the Listening section of the Locus Elite app, the Digest builds on the posts, KPIs, and visualisations you already track—then takes analysis one step further. This is where Locus Elite’s AI is put to its best use.

Designed for Focused Intelligence
The Digest is most effective when run on a clearly defined topic over a specific time period.

It is designed to summarise reactions, media coverage, and social media discussion around:

• a specific crisis or incident,
• a major announcement or campaign,
• or a clearly scoped topic or storyline.
• Keeping the underlying dataset focused ensures the Digest delivers sharp, meaningful insight.
  Broad or overly diverse datasets—spanning multiple unrelated themes or sub-stories—reduce analytical clarity and are intentionally not the intended use case.

Beyond Dashboards
The Digest intelligently synthesises coverage data and representative content to surface patterns, narratives, and sentiment—turning complexity into clarity without sacrificing analytical rigour.

It answers the questions dashboards alone cannot:

• What is really happening across news and social media?
• How is the topic being framed and discussed?
• What is the prevailing sentiment and emotional tone?
• Is attention accelerating, stabilising, or declining?
• What does this mean for communications and reputation?
  
  By combining coverage analytics, representative content, and AI-assisted, analyst-grade interpretation, the Digest ensures teams don’t just see the data—they understand the story behind it.

Flexible, Shareable, Executive-Ready
The Digest supports both English and Arabic, and can be generated in short, medium, or long formats depending on audience and use case.

It is designed to move beyond the screen:

• export it as a report,
• or share it directly with management.
  

The Digest is where Locus Elite’s AI turns focused monitoring data into executive-ready insight—ready to view, share, or export.