Introducing Creators: A Smarter Way to See Who Shapes the Conversation

The Creators feature in the Locus Elite app is designed to help teams clearly understand who is shaping conversations around any topic of interest (represented as a Search Query we monitor). Instead of relying on a single definition of influence, the Creators feature breaks influence into three distinct dimensions—reach, activity, and audience response—so users can see not just who is visible, but who is driving volume and who is truly resonating.  

This enables communications, marketing, government affairs, and reputation teams to clearly identify who to engage with to communication and marketing goals — and equally, which voices to closely monitor or watch out for as narratives evolve. 

The Most Followed Creators view highlights content creators and publishers with the largest follower bases who are posting about your search. Creators in this section are sorted purely by follower count, offering an immediate view of who has the greatest potential reach.  

These are often major global publishers, broadcasters, or high-profile accounts whose posts can instantly amplify a narrative to large audiences. Even if these creators post infrequently, their visibility and authority make them critical to monitor and prioritise for outreach, reputation tracking, and high-level narrative association. 

The Most Talking Creators view shifts the focus from reach to activity. It surfaces creators who are posting most frequently about your search, regardless of how many followers they have, and then organises them by audience size for context. 

This view is especially useful for identifying who is consistently driving the conversation, sustaining narratives over time, or repeatedly amplifying certain viewpoints. It helps teams spot emerging voices, regional commentators, niche analysts, and coordinated messaging patterns that may not appear in high-follower rankings but play a key role in shaping momentum and discourse. 

The Most Engaged Creators view reveals which creators are generating the strongest audience response. Instead of focusing on how many people could see a post, this view measures how audiences react through likes, replies, comments, and shares, with creators organised by audience size to maintain perspective. 

These highlights influence in its most practical form—content that sparks discussion, emotional reaction, and active participation. Creators with smaller followings can often appear here if their content resonates deeply, making this view essential for understanding perception shifts and narrative impact.

The Most Seen Creators view focuses on visibility in its most tangible form—impressions. It highlights content creators whose posts are generating the highest number of views, organised by audience size to maintain perspective. This allows teams to understand which voices are achieving the widest real-world exposure, regardless of posting frequency or follower count. A creator may post only a few times, but if their content travels widely through resharing, algorithmic amplification, or timely relevance, they will surface here. This view is critical for understanding which narratives are reaching large audiences and where attention is concentrating at scale.

Together, these three views ensure that influence in Locus Elite is measured accurately and responsibly. By separating reach, frequency, and engagement, the Creators feature avoids misleading conclusions based on inflated numbers or superficial visibility. Every creator surfaced reflects genuine activity and real audience interaction, giving teams a clear, decision-ready understanding of who is speaking, who is being heard, and who is influencing how narratives evolve.