Meet Impact Tracker: The Engine That Reveals How Narratives Rise, Peak & Evolve
We’re proud to announce one of the most powerful intelligence capabilities ever added to Locus Elite — Impact Tracker, a real-time engine that reveals how fast a topic is spreading, when it peaks, and how long its influence lasts across news and social media.
Designed for PR, Communications, Government Affairs, Crisis Response, and Reputation teams, Impact Tracker provides instant visibility into the size, speed, and influence of any rising narrative. Insights that previously required hours of manual work now appear within minutes.
⭐ What Impact Tracker Does
Impact Tracker continuously measures the growth, momentum, and decay of attention around any monitored topic.
It works across every content type captured by Locus Elite — posts, articles, videos, comments, images, and more.
With immediate clarity, you can understand:
- When online activity first began
- When the conversation peaked
- How fast interest is rising
- How long public attention lasts before fading
- How viral or influential the topic is (0–100 score)
- Which moments require urgent action
This equips your team to detect emerging issues early, quantify escalation, and make confident, data-backed communication decisions.
🧭 How to Access & Use Impact Tracker
Getting started with Impact Tracker is simple:
STEP 1: Navigate to the “More” option within the main menu.
STEP 2: Select Media Listening from the list.
STEP 3: Choose Impact Tracker from the dropdown menu.
STEP 4: Pick any of your existing search queries and select a date range of your choice.
Impact Tracker will instantly analyse that dataset and display the topic’s impact, momentum, and Virality Score, giving you a real-time understanding of how the narrative is evolving.
📊 Key Metrics You’ll See Inside Impact Tracker
Impact Tracker introduces a suite of high-value indicators that help you grasp both the scale and the velocity of any narrative:
✔️Virality Score (0–100)
Real-time measurement of intensity and momentum in the last 24 hours.
✔️Total Posts
Overall volume across platforms.
✔️Average Growth Rate (%)
A metric showing how quickly conversations are increasing.
✔️Peak Momentum
Exact moment when the narrative reached its highest activity point.
✔️Virality Half-Life
How long it takes for attention to drop by 50% — a powerful indicator of story longevity.
✔️Impressions & Engagement Estimates
A sense of potential exposure and interaction levels.
✔️Average Post Velocity
Posts per minute or hour, signalling the pace of content creation.
✔️Original-to-Total Ratio
Reveals how organic, amplified, or coordinated the narrative might be.
With these insights, teams can interpret not just what is happening, but how fast, how big, and how influential the narrative has become.
🛡️ Why Impact Tracker Matters for PR, Communications & Crisis Teams
Impact Tracker helps organisations stay ahead of rapidly changing information environments by providing:
✔️Early Warning Signals
Spot fast-rising issues before they escalate.
✔️Crisis Momentum Tracking
Understand whether a crisis is accelerating, stabilising, or fading — essential for precise timing of public statements or interventions.
✔️Campaign Performance Analysis
Measure how far your campaign travelled and when it resonated most with audiences.
✔️Narrative & Reputation Defense
Detect misinformation spikes, sudden engagement bursts, or coordinated narrative pushes.
✔️ Data-Backed Decision-Making
Move away from guesswork with real-time virality and momentum metrics drawn directly from your full dataset.