Blog

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<h3><strong>Introduction&nbsp;</strong></h3><p>Our media monitoring methodology combines cutting-edge<strong> automation with human expertise</strong> to deliver comprehensive, accurate, and actionable insights. We leverage AI-powered tools and manual validation to ensure relevance and reliability, enabling clients to make informed decisions based on <strong>high-quality data</strong>.</p><h3><strong>1. Client Requirement Assessment:</strong></h3><p>We begin by thoroughly understanding the client’s requirements. We then confirm whether we can deliver the requested analysis report and provide a realistic timeline. In most cases, <strong>we already monitor topics of interest to the client</strong>, enabling us to expedite the process.</p><h3><strong>2. Automated Data Collection:</strong></h3><p>Locus Elite (LE) utilizes automated data collection to track a <strong>large number of media outlets and all relevant social platforms</strong>. This automation allows us to gather thousands of posts efficiently across a wide variety of topics.</p><h3><strong>3. Topic Registration and Backfilling:</strong></h3><p>If a required topic is not already being monitored in the LE app, we register it via <strong>relevant keywords and initiate backfilling of data</strong>. Our capabilities enable us to backfill up to <strong>20 years</strong> of data, depending on the topic and the availability of historical data across news and social media platforms.</p><h3><strong>4. Comprehensive Keyword and Handle Setup:</strong></h3><p>Before preparing any report, we ensure that <strong>all relevant keywords, social media handles, and language variations are identified and registered</strong>. This process maximizes the comprehensiveness and relevance of the downloaded posts.</p><h3><strong>5. Manual Data Enrichment:</strong></h3><p>We augment automated data collection with <strong>manual efforts to address gaps</strong>, such as posts missed due to closed networks, image-based content, or video content. The LE app <strong>already monitors popular platforms</strong> such as Instagram, TikTok, and Google Reviews to ensure a broad capture of social media opinions.</p><h3><strong>6. Data Cleaning and Refinement:</strong></h3><p>Using built-in LE tools, we clean up the collected posts to <strong>eliminate irrelevant content</strong>. Depending on the assignment, this process may involve:</p><ul><li>Removing social media posts from media organizations to focus on individual opinions, or vice versa.</li><li>Leveraging AI tools within the LE app to filter out irrelevant data while retaining genuine, relevant posts.</li></ul><h3><strong>7. Manual Validation and Query Optimization:</strong></h3><p>Despite our rigorous processes, some irrelevant posts may persist. We eliminate these through <strong>manual random sampling</strong> and <strong>refine Boolean queries</strong> accordingly to further improve data quality.</p><h3><strong>8. AI and Manual Tagging:</strong></h3><p>We utilize <strong>AI tools in the LE app </strong>to tag topics, themes, sentiment, etc. However, we conduct random samples for manual quality assurance (QA). If automated tagging proves insufficient for specific assignments, we opt for manual tagging within the app or Excel. <strong>Our AI capabilities</strong>, particularly for Arabic, Middle Eastern, and UAE-focused topics, are highly reliable, but we are prepared to perform <strong>full manual tagging if needed</strong>.</p><h3><strong>9. Translation and Summarization Tools:</strong></h3><p>The LE app provides accurate translations of foreign language content, enabling seamless reporting regardless of the source language. It also generates <strong>summaries of comments, posts</strong>, and articles, as well as visualizations such as charts and tables. Data exports to Excel are available for further processing.</p><h3><strong>10. Report Formatting and Finalization: </strong></h3><p>Our analysts download and transform Excel files, if necessary, before formatting them into PowerPoint (PPT) reports to share with clients.</p><h3><strong>11. Independent Quality Assurance:</strong></h3><p>An<strong> independent QA expert</strong>, separate from the analyst who prepared the report, reviews the report for quality. Following this review, the <strong>client relationship manager </strong>(RM) conducts a <strong>final review</strong>. Upon the RM’s approval, the report is sent to the client.</p><h3><strong>Conclusion:</strong></h3><p>This multi-layered methodology ensures that our media monitoring analysis reports are <strong>comprehensive, accurate, and tailored to meet the client’s requirements</strong>. The integration of advanced AI tools, combined with manual oversight and validation, provides a robust and reliable reporting process.</p>

Media Monitoring Analysis Reports – Methodology

Concept of personal data verification, human resource management, HR, staffing and development.

<p>We have enhanced our existing Social Profiles feature.</p><p>Here are the key updates:</p><h3><strong>1 - Follower growth chart for social profile</strong></h3><p>This chart tracks how many new followers you gain each day, week or month helping you monitor the audience growth over time. We can view for any social media platform except Youtube.</p><figure id="figure-3hbe1ir5qclywj0yqy" class=""><img id="3hbe1ir5qclywj0yqy" src="https://cdn.durable.co/blocks/372u8xHTWQS6fuhNzCNpozBITJjWa0UgeBAX3mXNF9Ar4jTctMS1WLf3G09RRUyx.png" alt="high angle photo of person holding turned on smartphone with tall buildings background" title="high angle photo of person holding turned on smartphone with tall buildings background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 3/2; object-position: 65% 40%;" data-corners="default" data-aspect="3:2" data-caption="" data-positionx="65%" data-positiony="40%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/372u8xHTWQS6fuhNzCNpozBITJjWa0UgeBAX3mXNF9Ar4jTctMS1WLf3G09RRUyx.png" data-mce-style="aspect-ratio: 3/2; object-position: 65% 40%;"></figure><h3><strong>2 - Capturing stories for Instagram</strong></h3><p>We are now capturing stories from Instagram, adding another dimension to your social media analytics. Analyse the performance of your stories alongside your regular posts to get a full picture of your engagement.</p><h3><strong>3 - Expanded Media Support</strong></h3><p>Our post engagement feature now supports all major social media platforms — Twitter, Instagram, Facebook, TikTok and YouTube. Previously it only supported twitter and Instagram.</p><h3><strong>4 - Improved Load Times and User-Friendly Interface for post engagement</strong></h3><p>We’ve significantly reduced the load time for metrics. You no longer have to wait 3 minutes to view key metrics; some metrics are available almost instantly! And the tabs have been rearranged to provide a more intuitive and user-friendly experience.</p>

Enhancements on Social Profiles

Man working on a futuristic media interface.

<p>We are thrilled to announce the launch of Social Profile Insight, a ground-breaking new feature in the Locus Elite app designed to transform the way organisations understand social media interactions and audience dynamics. Social Profile Insight offers unparalleled depth in analysing social media users, their content, and their audience.</p><figure id="figure-3r76nu4p6ilvxhr0iv" class=""><img id="3r76nu4p6ilvxhr0iv" src="https://cdn.durable.co/blocks/24Q3Ythn6m9ZSqoZrqXl0oZEjElMGiqAuSDNexYuPw5ZOfaNHYhgDAoFvDW50Txz.png" alt="Business newspaper pages" title="Business newspaper pages" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 50% 85%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="50%" data-positiony="85%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/24Q3Ythn6m9ZSqoZrqXl0oZEjElMGiqAuSDNexYuPw5ZOfaNHYhgDAoFvDW50Txz.png" data-mce-style="aspect-ratio: 16/9; object-position: 50% 85%;"></figure><p>Here’s what you can expect:</p><h3><strong>1. Comprehensive Content Insights:</strong></h3><p>Nature of Content: Discover the types of content posted, including detailed analyses of topics, sentiment, and media types like videos and pictures.<br>Engagement Patterns: Understand how the user interacts with others through mentions, replies, and targeted content.<br>Activity Analysis: Gauge the user’s posting frequency to identify patterns and peak engagement times.</p><h3><br><strong>2. Impact and Reach Analysis:</strong></h3><p>Engagement Overview: See the conversations and interactions spurred by the user’s content, identifying key themes and participant demographics.<br>Audience Engagement: Find out who is actively engaging with the content, and assess the nature of these interactions.<br>Content Impact: Measure the overall influence and reach of the user’s posts to optimize future content strategies.<br>&nbsp;</p><h3><strong>3. In-depth Follower Insights:</strong></h3><p>Growth Trends: Track changes in follower or subscriber counts over time to evaluate campaign effectiveness.<br>Demographics and Origins: Analyse where followers are coming from, providing insight into global or regional appeal.<br>Follower Authenticity: Assess the legitimacy of followers to ensure your strategies target real, active users rather than bots.</p><figure id="figure-42jr5vl5talvxhvkcg"><img id="42jr5vl5talvxhvkcg" src="https://cdn.durable.co/blocks/14i31DcAp1UMOIiO7zPzqTMwPlEJsiYpgX135kRra6LEzwopYYzGX5DgAkR1J7ki.png" alt="pen near black lined paper and eyeglasses" title="pen near black lined paper and eyeglasses" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/14i31DcAp1UMOIiO7zPzqTMwPlEJsiYpgX135kRra6LEzwopYYzGX5DgAkR1J7ki.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-pfvi8ly5p9lvxhw3jo"><img id="pfvi8ly5p9lvxhw3jo" src="https://cdn.durable.co/blocks/31ev9fhKJtPrzc9bnZPBNy5jUlrEboddL3pp7ykjdJ2iCwxRBZ4rmRHD3RBVgssv.png" alt="person using laptop computer" title="person using laptop computer" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 30% 60%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="30%" data-positiony="60%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/31ev9fhKJtPrzc9bnZPBNy5jUlrEboddL3pp7ykjdJ2iCwxRBZ4rmRHD3RBVgssv.png" data-mce-style="aspect-ratio: 16/9; object-position: 30% 60%;"></figure><h3><strong>How to access it ?</strong></h3><p>Start by selecting the traditional query option. Next, click on "Bring posts made by the user" and enter the username of the person you want to analyze and search for. After clicking the search button, navigate to the analysis section, where you'll find detailed insights and analytics of the user's activity.</p>

Introducing Social Profile Insight

graphs of performance analytics on a laptop screen

<p>We are thrilled to announce significant upgrades to the Post Engagement feature of Locus Elite, which we launched last year. This feature provides comprehensive insights into the interactions (likes, comments, replies, shares, etc.) on any social media post. It enables users to track and analyze all responses to specific posts on platforms like X and Instagram reels.</p><p>Our latest update introduces a streamlined summary that encapsulates the key points from user comments and replies. This summary offers a succinct overview of the general sentiment and key themes within the conversation, making it easier to grasp the overall mood at a glance. Additionally, we have integrated a sentiment analysis chart that visually represents the emotional tone of the discussions, enhancing your ability to quickly understand user sentiment across your social media posts.</p><p><strong>Example:</strong></p><p>You can see this in action from the below screenshots. Take the conversation on this tweet:</p><figure id="figure-1gw2m1o3glvc233x9" class=""><img id="1gw2m1o3glvc233x9" src="https://cdn.durable.co/blocks/f2MlB3cJ0961ctuZuDQXw4mk7HB18wnuXhmriKiJailPFqegA1pJUbwQeKljZGI7.png" alt="woman in white shirt using smartphone" title="woman in white shirt using smartphone" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/f2MlB3cJ0961ctuZuDQXw4mk7HB18wnuXhmriKiJailPFqegA1pJUbwQeKljZGI7.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure><figure id="figure-2cjl4397p8lvc2496g" class=""><img id="2cjl4397p8lvc2496g" src="https://cdn.durable.co/blocks/19aGSoUnaI41JkC4Bq2OqgR86LQKIUUWBluxaahtBEg8O3C39Bk5nZq41Wi1ggJ4.png" alt="three men laughing while looking in the laptop inside room" title="three men laughing while looking in the laptop inside room" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19aGSoUnaI41JkC4Bq2OqgR86LQKIUUWBluxaahtBEg8O3C39Bk5nZq41Wi1ggJ4.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-n41qm9mvllvc25hf6" class=""><img id="n41qm9mvllvc25hf6" src="https://cdn.durable.co/blocks/3aqeOMf5VEhpQ2ou413ppR9aIo2jxHrNVbUouMLV5ywpwxV9OxcPs43Sc8bJTnaI.png" alt="person holding black iphone 5" title="person holding black iphone 5" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 20% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="20%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/3aqeOMf5VEhpQ2ou413ppR9aIo2jxHrNVbUouMLV5ywpwxV9OxcPs43Sc8bJTnaI.png" data-mce-style="aspect-ratio: 16/9; object-position: 20% 0%;"></figure>

Summary of comments and sentiment in a conversation

<h3><strong>AI-Powered Natural Language Search Feature</strong></h3><p>We're thrilled to announce a major update to the Locus Elite app, introducing an AI-powered feature that supports natural language queries. This advanced technology allows users to input search terms as naturally as they would speak to a colleague, simplifying the search process significantly.&nbsp;</p><h3><strong>Multilingual Keyword Translation</strong></h3><p>In addition to interpreting natural language, the app automatically translates keywords into both Arabic and English. This enhancement ensures that queries are prepared in multiple languages without any extra effort from the user.</p><h3><strong>Guidance for Detailed Analysis</strong></h3><p>For precise analysis and statistics, we recommend using the traditional search method with keywords and Boolean operators. This option remains available alongside the new natural language search.</p><figure id="figure-thxwjx3lrlv3izlem" class=""><img id="thxwjx3lrlv3izlem" src="https://cdn.durable.co/blocks/17dbSknLQY37aWcSc6MwrdB4Gldkv0Tyi7RwM1yOnC1IKVORVsqfnJvHAcfdqAsI.png" alt="person holding light bulb" title="person holding light bulb" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 0% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="0%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/17dbSknLQY37aWcSc6MwrdB4Gldkv0Tyi7RwM1yOnC1IKVORVsqfnJvHAcfdqAsI.png" data-mce-style="aspect-ratio: 16/9; object-position: 0% 0%;"></figure><p>Screenshot from the app is shown above. &nbsp;You can get to the feature, using the menu shown below.</p><p><img id="i0z1fyofxlv3j0ek7" src="https://cdn.durable.co/blocks/3b4fsixlr7IfPNTxOKS1fE1dVYiK0mceulqT3T5O30A8swyTV3mJSQFHu9xwJbqV.png" alt="high angle photo of person holding turned on smartphone with tall buildings background" title="high angle photo of person holding turned on smartphone with tall buildings background" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: 75% 0%;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="75%" data-positiony="0%" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/3b4fsixlr7IfPNTxOKS1fE1dVYiK0mceulqT3T5O30A8swyTV3mJSQFHu9xwJbqV.png" data-mce-style="aspect-ratio: 16/9; object-position: 75% 0%;"></p><p><br>Utilize the new search features with <strong>examples such as</strong>:</p><p style="padding-left: 40px;" data-mce-style="padding-left: 40px;">"Bring posts on social media users reacting to Iran's firing of missiles on Israel."</p><p style="padding-left: 40px;" data-mce-style="padding-left: 40px;">"Media articles on the launch of COP28 in UAE."</p><p style="padding-left: 40px;" data-mce-style="padding-left: 40px;">"Dubai tourism from people based in the UK."</p><p style="padding-left: 40px;" data-mce-style="padding-left: 40px;">"Outlets from Arab countries on UAE economy."</p><h3><strong>Exciting Future Development: Voice Search</strong></h3><p>Coming soon, Locus Elite will introduce voice search capabilities, allowing users to conduct searches by simply speaking into their devices. This forthcoming feature will further enhance accessibility and convenience for all users.</p><h3><strong>Flexible Search Options</strong></h3><p>With the introduction of natural language, automatic keyword translation, and soon voice search, users have multiple methods to choose from when searching, allowing for both ease of use and detailed, technical querying.</p><h3><strong>Try the Enhanced Search Experience</strong></h3><p>Experience the updated capabilities of the Locus Elite app today—simpler, more accessible, and more efficient than ever.</p>

Locus Elite App Enhances Search with Natural Language, Multilingual Support, and Upcoming Voice Search

<p>In our quest to deliver real-time media intelligence at unparalleled speed, we are proud to introduce the newest feature to the Locus Elite suite – Quick Media Search.&nbsp;</p><figure id="figure-sszuzifmxlsdi1qce" class=""><img id="sszuzifmxlsdi1qce" src="https://cdn.durable.co/blocks/25xlFrPZB3Mv3bbHFVt6Kp3P7wB5aOcyC3E0s8yu0RGwo69YuMFYjlKewGFb1rP8.png" alt="a computer monitor sitting on top of a wooden desk" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/25xlFrPZB3Mv3bbHFVt6Kp3P7wB5aOcyC3E0s8yu0RGwo69YuMFYjlKewGFb1rP8.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>This feature is not just about velocity, it's the epitome of efficient and versatile media monitoring.&nbsp;</p><p>Quick Media Search complements our robust advanced search capabilities, offering you an instant starting point to your media discovery journey:&nbsp;</p><p>Engage with <strong>any topic instantly</strong>, without pre-defined queries or setups.&nbsp;<br>Stay ahead with <strong>immediate access</strong> to the latest and most relevant media posts and news.&nbsp;<br>Ideal for those <strong>spur-of-the-moment searches</strong> or when following the initial threads of emerging stories.&nbsp;<br>After a quick glimpse into the media landscape, easily <strong>transition to advanced searches</strong> for deeper, analytical dives using our comprehensive toolset.&nbsp;</p><h3>Breaking Language Barriers :</h3><figure id="figure-9n9g11f80rlsdhzxf7"><img id="9n9g11f80rlsdhzxf7" src="https://cdn.durable.co/blocks/9OS6iZa4RMwrWptYd3DzjRcRPskjPE3HXUoQJ8qtycJzmq0kQs70Ak0skhSiKDHh.png" alt="shallow focus photo of person using MacBook" class="object-cover bg-gray-100 rounded-2xl md:rounded-3xl lg:rounded-4xl" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/9OS6iZa4RMwrWptYd3DzjRcRPskjPE3HXUoQJ8qtycJzmq0kQs70Ak0skhSiKDHh.png" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><p>In a world where news crosses borders in seconds, language should not be a barrier to understanding. That's why Quick Media Search transcends language constraints by <strong>automatically translating your search keywords</strong> into the languages of your choice. This powerful feature ensures that you:&nbsp;</p><p><strong>Capture Global Content</strong>: Access a wide array of international sources without the hassle of manual translations.&nbsp;<br><strong>Save Precious Time</strong>: Eliminate the need to input translations for each keyword, as Quick Media Search does it for you behind the scenes.&nbsp;</p>

Announcements (Blog)

Media Monitoring Analysis Reports – Methodology

Enhancements on Social Profiles

Introducing Social Profile Insight

Summary of comments and sentiment in a conversation

Locus Elite App Enhances Search with Natural Language, Mu...

Introducing Quick Media Search – Immediate Insights and M...